IMMEDIATE RELEASE: Driving the Pursuit of Perfection in Fashion

    "Driving the Pursuit of Perfection in Fashion" on the California Riviera
    Newport Lexus, Principle Sponsor of Orange County Fashion Week: Endless Fashion Wonders at Newport Lexus and brand new innovative events await you at OC Fashion Week
    OC Fashion Week’s (OCFW) seven nights of glamour and “fabulosity” kicks off Friday, February 27th, with soirees, runway shows, art exhibits, after parties, and more, sponsored by Toni & Guy Academy, Manna Kadar Cosmetics, and Betinnis in Brea, and benefitting different charities. Red carpet hospitality is provided by Granite Escrow

    Night 1, PANDEMONIUM, honors the important role of photography in the industry with an exhibit that will remain for the entire week held at Newport Lexus. The night will be bustling with innovative photography and film while featuring pop-up shops of Salt Shoes, JHilburn, Men's Undercover Underwear, What a Betty, Manoni handbags, and Sarah Skinny Sweets. Festive hor d'oeurvres courtesy of Emily Kate Events  featuring Lobsta Truck & Bacon Mania. 

    To dazzle it up a little, SUGAR RUSH debuts at Newport Lexus on the 2nd night of OC Fashion Week , Feb 28th, Saturday which will feature a new eye-candy collection in designer swim wear, gems and jewels, featuring the live performance of ‘80s pop sensation Annabella of Bow Wow Wow. Featured Designers include Brit B Beach Candy, Manoni, Kimberly Luu, Salt Shoes, What a Betty, Claire Farwell, Victoria by Elizabeth and America's Next Top Models in Men's Undercover MenswearFestive hor d'oeurvres courtesy of Emily Kate Events Ninja's with Appetite and The Grilled Cheese Truck.  Following this incredible showcase Darya South Coast Plaza hosts an exciting Sugar Rush After-Party with Dj Mike Soltani of the Shahs of Sunset! Beginning at 945PM.  "We are extremely excited and honored to partner with Orange County Fashion Week's Sugar Rush and hosting the After-party at Darya South Coast Plaza with celebrity DJ Mike Soltani performing that evening - we look forward to celebrating a great event!!

    After being “wow-ed,”, get ready for the freshest night of the week, night 3’s FIT4THEFLY, hosted by Top Chef’s Shirley Chung, owner of Twenty Eight Restaurant. This night will feature inspiring designers showcasing their newest active- and sportswear. Introducing an all-new sportswear designer Millenium 

    Then, join us for the intellectual night of social media and blogging on night 4 at FASHIONISTA NOW BOARDING, featuring “Four Minutes of Fabulous” by Manna Kadar Cosmetics and Betinnis in Brea and LIVE Guest interview with Susan Mecklenburg, a designer from Fabletics, presented by Newport Italian Vespa. 

    Digital Age of Technology, brings us to Night 5, HAUTECH presented by D-Store Orange County, an official Dainese motorcycle and bicycle store. The night will be all about living in the Digital Age, with the space transformed into the ultimate runway for menswear, displaying the evolution in social technology and the dashing designs they have inspired. Introducing the collections of Dainese 360360, and custom clothier J Hilburn. The evening is presented by Comatica featuring the works of interior designer Dina Marciano Design as the world of italian motorcycles become a runway unlike any other. 

    Night 6’s House of Style, at the award-winning restaurant presented by AnQi by Crustacean, will be truly un-missable. This special night will celebrate Avant Garde fashion on its epochal glass catwalk with the introduction of Hidden Warriors, a headdress designer dedicated to helping cancer survivors gain strength and self-confidence.

    And America's Next Top Models and emerging talent will be in featured collections of Porter South, Elizabeth Celaya, Jessica Johnson, and returning designer Jessica Huerta. That will be followed by a showcase of innovative fashion designers, concluding with Lady Gaga’s latest eyewear, Muse, with all new Avant Garde collections Stevie Boi. (Rumor has it that Lady Gaga might even make an appearance.) 

    The fashion-filled adventure culminates on the 7th night with COUTURE at the magnificent Sculpture Garden presented by Dawson Cole Fine Art where one-of-a-kind handcrafted masterpieces will be modeled by Ballet Models of OC Ballet Theatre (OCBT). Featuring the collections of locally known OC Designer Dawn Nguyen of Dawn Sunflower, Elda Doamepko of Afelda, and introducing Haute Couture Designer Kaila Methven of Latrodectus. Charity Spotlight: A portion of the ticket proceeds and any art sales will be donated to JDRF. The evening's delightful culinary couture is presented by Creme de La Creme and West Coast Bar and Beverage.



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