The Beach Cities of California's Luxury Market open for OC Fashion Week® Spring/Summer 2018



The Beach Cities of California's Luxury Market open for OC Fashion Week® Spring/Summer 2018 collections: OC Fashion Week® Unveils its All new Announcements for 2018

"SUGAR RUSH" Returns aboard Yacht featuring Cruise Collections  plus an All-New Master Stylist Competition debuts the Rockstars  of Beauty, Hair & Makeup 

Orange County, CA (August 6, 2017) - Its a week long press launch of preliminary lineup for the S/S and A/W 2018 lineup in Spring. In classic California Riviera style OC Fashion Week®® debuts  all-new announcements this season as  international designers descend with locally known designers reveal the must-haves on the luxury beach cities of Orange County. Kicking off this year’s event, Day 1 of OCFW Sets Sail on Sugar Rush a showcase that will take place on Tuesday, September 5, 2017 with its departure at 5:00 PM – 9:00 PM PDT with its opening reception aboard the Athena Yacht on Fantasea Yachts, presented by Nasim Nelson, CEO of LeBrisaDesigns jewelry.  Sugar Rush originated from OC Fashion Week®’s exhibitor show that was done as a tribute to jewelers several seasons ago. Its name is mainly to focus on the 'eye candy' of OC Fashion Week® the appeal of California lifestyle in Orange County.


New to the Runway lineup of sponsors supporting the Model Casting Division is GritCycle Monarch Beach.  “We are thrilled to be part of OC Fashion Week®’s model castings for the 2017 season,” says Katie Simons, GritCycle Marketing Director. “It’s an incredible opportunity to bring even more style and fun to this community. Orange County truly is a hub for both fitness and fashion, and we’re so looking forward to sharing our expertise with everyone!” Model casting was held for the first-time at GritCycle Monarch Beach and held each Saturday at their location 12-4pm with two more casting dates set August 12th and the 19th. 


OC Fashion Week® is presented Toni and Guy Hairdressing Academy alongside sponsors Amazing Lash Studios, Pardon My French Nailbar & Beauty Lounge, GritCycle, LeBrisaDesigns, Nektar Juice, Zianna Wellness, Butterfli Makeup Studio, ShakasOC, Betinnis International Buying Consulting Firm, MyWigStudio and the support of it's all new advisory on the OC Fashion Council to be revealed on Day 2 of OC Fashion Week®. 


OC Fashion Week® opening will also debut that night its’ incredible annual MasterStylist Competition that highlights some of the Best of the Best in hair, makeup and beauty teams that go beyond the Runway of styling.  Returning for a fourth season, this year an All-New Master Styling event will be hosted by Delphine BerryHill CEO of Butterflime Makeup Studio. Highly acclaimed Masterstylists, cosmetic and beauty teams will have a few hours to complete their look following an Exhibitor Space to highlight their edge, skills and incredible talent. The MasterStylist competition is a tribute to the teams that go beyond the runway using the tools of the trade and top of the line Cosmetics in demand from Hollywood movie sets to 


OC Fashion Week® mission is to highlight each brand’s vision by premiering their individual unique value and edge in the luxury market of California, as Orange County has become one of the most sought out global destination for luxury retail shopping. OCFW exists to support local emerging talents and bolster international commerce while revealing the OC’s tremendous value to the world.

Kathryn Marino, President OC Fashion Week® had this to say “We are incredibly excited to bring back OC Fashion Week® for this year introducing Spring/Summer 2018 Collections, without a doubt it is imperative that we participate as a major fashion week as Orange County has become a leading destination for fashion capital shoppers.  Year-round the attraction of incomparable luxury retail stores and superior luxury buyers has also revealed a strong in-bound purchasing power amongst both locally residing consumers as well as in-bound international visitors - the OC has been redefined by it’s shopping meccas, and California Riviera metropolis and recognized as a leading buyer’s market in the U.S. — luxury retail shopping begins here.”

OC Fashion Week® is Sept 5-8, with a special addition featuring Orange County Fashion Week-End as Kids Rock the Runway held at Ralph Brenna’s Jazz Kitchen in Anaheim held on Saturday, Sept 9th. 



Sugar Rush / Athena Fantasea Yacht’s (adjacent to Nobu at Lido Marina Village)

Day 1: Sept 5th  Tuesday- Cruise Collections held at Fantasea Yachts Newport Beach - 5-9pm

Day 2: Sept 6th  Wednesday- Art of Travel & Style - Monarch Beach Press Invitational- 6-9pm

Day 3: Sept 7th Thursday - Couture held at Hyatt in Huntington Beach - 6-9pm

Day 4: Sept 8th Friday- West Coast Street Scene - Invitational Laguna Beach- 6-9pm

Day 5: *New Addition of Orange County Fashion Week-End featuring Kid’s Runway held at Ralph Brennan’s Jazz Kitchen in Anaheim.


About OC Fashion Week®

OC Fashion Week® is a global organization dedicated to international fashion trade and commerce.  Its advocacy program is built on its economy’s purchasing power as an indisputable fashion leader in the United States.  With over $37 billion spent in retail, and a median household income over the national average, the OC has raised the profile of fashion in the United States as a fashion metropolis without the aid of Los Angeles County, its metropolis of luxury retail has superseded even some of the leading fashion capital in per capita spend in retail. For more information and registration, please visit