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FOR IMMEDIATE RELEASE: Inside the World of Fashion: OC Fashion Week® 2016 A/W Collections

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Claire Farwel                                                                                         Claire@OCFashionWeek com                                                                                             855-365-0247 ext 101

Inside the World of Fashion: OC Fashion Week®  2016 A/W Collections

Costa Mesa, CA, February 22 – OC Fashion Week® , the global platform for fashion trade and commerce, is celebrating a new season of talent, design and style March 13-16, 2016. This season, the 2nd Annual Pandemonium: World of Fashion Photography Awards returns with an all-new venue set against an epic skyline and colossal ocean views. 

Beginning March 13, photographers competing in this season’s competition will have the privilege of stunning backdrops at The Resort at Pelican Hill. They will have the chance to submit their work in a variety of categories, as well as photograph with live models during the week of auditions. Winners will be announced on the last day of fashion week with Mike Scocozza of  “America’s Next Top Model” and celebrity stylist Ali Levine. 

OC Fashion Week® is dedicated to creating a unique platform in which emerging talent can showcase their collections to a variety of influential buyers and Orange County consumers. Recognized as a leading fashion capital metropolis, Orange County is continually growing as a purchasing powerhouse of retail.

“It’s advantageous to designers that our local residents can purchase fashion at the bulk of a corporate retail buyer,” says Kathy Marino, president of OC Fashion Week®. “We have made it our initiative to include OC's most coveted retail consumers in the process, as spending here has surpassed some of the largest fashion capitals, according to statistical studies represented by the U.S Census on consumer retail expenditures.

We recognize Orange County's value to the fashion retail industry in the U.S. and what that means for the West Coast luxury market on the whole. Orange County is an incubator for fashion businesses to launch and prevail not only do some of the world's finest global buyers leave for NY Fashion Week, London and Milan, they come back here to live.  In addition, to our indisputable shopping power, our surrounding fashion shopping destinations have done so well weathering economic recessions that fashion tourism has also been equally achieved. Travelers from all over the globe have come here just for the shopping, the luxury coastlines and the California weather. "

With a year of exciting change, OC Fashion Week® is proud to introduce Fashion Forum, a designer buyer cocktail reception curated by the OC Fashion Council. New talent will have the opportunity to discuss their collections and share their look books with key industry retail purveyors. Fashion Forum will be moderated by Manna Kadar, CEO of Manna Kadar Cosmetics, following the kickoff to The World of Fashion Photography Competition.

“I feel it’s imperative for our trade industry to embrace the networking aspect of an industry only event, dedicated to the business of fashion,” says Manna Kadar, CEO of Manna Kadar Cosmetics. “Having a forum of synchronized face time for designers and buyers allows for face-to-face, four-minute meetings that are coveted in this industry. These are bespoke opportunities that would not present themselves otherwise, and we think that this approach allows for each participant to make the most of their time at OC Fashion Week®.” 

Maserati of Newport Beach welcomes you to The Coliseum Pool & Grill at The Resort at Pelican Hill, the gorgeous five-star resort with views of the Pacific Ocean. Sit front row and witness incredible collections of emerging OC fashion designers showing luxurious resort-wear and accessories. This will be the first time Sugar Rush, the resort wear presentation including accessories and ready-to-wear, will be held. 

Day three will feature collections of both avant-garde and couture for House of Style, held in La Capella at The Resort at Pelican Hill, an intimate space with large ocean views that will allow for an incredible, seaside, five-star luxury resort runway experience.  

Guests will be regaled by the finale event, Fashioned for the Future, presented by the Art Institute of California, Orange County, on day four of OC Fashion Week®. A student design competition will be judged by top industry insiders and hosted by Mike Scocozza and Naima Mora of “America’s Next Top Model.” The winner will be given the opportunity to showcase a full runway collection. 

Attendees will also enjoy performances by electronic music duo Jason Maek and Zaena, who Rolling Stone magazine calls “The first great music project of the year,” as well as an incredible runway presentation from Naima Mora, the evening’s Spotlight Designer, debuting her incredible new collection. Hair will be presented by Toni and Guy Hairdressing Academy, make-up by Manna Kadar Cosmetics, accessory styling presented by Betinnis in Brea, cocktails presented by SpaGirl Cocktails and Tequila by Casa Mexico Tequila, presented by Mario Lopez. 

OC Fashion Week® hosted the Face of Fashion competition presented by Apex Laguna Niguel winners will be announced at the wrap party at the Art Institute of California, in Laguna Beach, CA.

Orange County’s premier fashion television show, “Fashionista Now Boarding,” will cover the week’s events. The half-hour show features style and beauty experts, uncovering the latest trends, designer spotlights, and travel excursions to more than 16 million households watching every Thursday night at 6:00 p.m. on Channel 63. 

Every season, OC Fashion Week® supports local charities in the Orange County community. This year, Juvenile Diabetes Research Foundation (JDRF) and Orangewood Children’s Foundation will be the recipients and receive a portion of ticket sales to benefit their extraordinary causes.  Front Row Fastpass Tickets are $150 presented by Maserati of Newport Beach offers reserve seating and daily entrance into OC Fashion Week upon advanced reservations to learn more visit OC Fashion General Admission are $85.00 for OC Fashion Week Day 1-3 and for Day 4 - $25.00 for General Admission and $15.00 for students with ID.



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