The Goals of OC Fashion Week are to present community opportunities vs. a one hit wonder ad campaign for one event. Our goal is to immerse your brand annually so that you are the pied piper of your services and campaign @ocfashionweek. By offering our exclusive campaigns this allows your brand to thrive without competition of like brands and the exclusivity allows for invitationals for your brands to receive new cultivated audiences through customized collaborations.
Welcome to OC Fashion Week! Last March OCFASHIONWEEK received over half million media impressions through participation of guests, models, influencers and press over 92k recorded engaged accounts were documented by Instagram as guest attendees used "fashion" as a language to be socially relevant in our works. It was a record for the community!
Premiere on Fashionista Now Boarding Official Fashion News and Entertainment Broadcast Show of OC Fashion Week® ch 44
OC FASHION WEEK® ELITE is incentive marketing campaign to allow for the maximum brand strategies that not only endorse your brand as the leader in the industry it is also the campaign that dedicates a PROVEN social media athlete AND (2) Two Project Managers to the account to develop your feed on a monthly basis in helping you become a community builder on the runway shows and a community leader so that you can grow with strategic and selective collaborations and endorsements.
OC FASHION WEEK Is twice a year September 2024 and March 2025
Sponsors are provided options for Semi Annual or Annual Campaigns so their brand experience is dedicated to creating Brand loyalty and incentive campaigns to develop spend. A few facts .. below
MYTH VS. FACT
FACT: PEOPLE ARE THE NEW MEDIA
The truth is people are the new media, and while we love our media magazines, sometimes readerships don't sustain or equate what is offered in mass circulation what you can obtain in a single post with the right approach.
MARKET: HYPE VS. SPEND
Rodeo Drive cannot compete with the OC retail industry Orange County Fashion and Beauty Retail is the leader in economic spend at $42.5 Billion pre covid numbers -- show according to the U.S. Census -- that we far surpass the U.S. average. Ask Sephora South Coast Plaza #1 Beauty Cosmetics in the United States. London may show $40 billion but those are projected spend in the next 5 years. Orange County neither a city nor a country is a True Fashion Capital not based on economic retail hype per Vogue, but $42.5 billion based on Consumer Spend without the aid of LA.
OC FASHION WEEK®
Is a lifestyle of Fashion Destinations in the Luxury Market it allows your brand to align with like minded brands and purveyors in the luxury market with a proven consumer spend.
DELIVERABLES LAND:: AIR:: SEE
We Offer 3 Components that allow your brand to be a major Partner of OC Fashion Week's thriving luxury market that has a market reach of influencers that the television Bravo calculated at 3.2 Million Impressions in a Single Day March 2019 at the Celebrity Cruises Runway show alone for bloggers. Last March @ocfashionweek IG experienced half a million impressions on instagram with over 92k highly engaged accounts featuring sponsor media handles.
LAND:: Foot Traffic is an intangible asset to any brand is having consumers in a difficult market. Working as a leading partners for luxury resorts for over 15 years has allowed us to customize experiences as well as on-foot to your store location while staying within the hotel guidelines of what's required for the Covid Environment.
Outdoor Signage - Media Wall - Your Logo Featured as a Media Wall for Press Allows for Maximum Exposure during press and blogger interviews.
Hospitality Feature - Engage with Consumers in an Outdoor Setting your Brand is not presented simply to Promote At People you become a Function of OC Fashion Week so you are a viable part of the Community and a Necessity during their attendance.
EDITORIAL :: OC Fashion Week features its designers in major publication Glamour International Magazines. Sponsor will receive (1) Editorial feature for the year, this is not the Cover feature.
SEE: OC Fashion Week® quintriples in Impressions by tenfold as the guest attendees arrive.
- Influencers are provided Gift Bags and Product Reviews
- Placement of Gift Bag Insertions are done Two Weeks in Advance
- Annual Monthly Email Blasts with Prominent Banner Add to 12k localized subscribers - Open Rate is 66% during peak season
- Annual 3 Rotating Banner Ad on OC Fashion Week.com with click through to your Website and Instagram Link
- Scheduled Photography Shoot Quarterly with two (2) Runway Models per Quarter.
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PROMOTIONAL PLATFORMS
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CUSTOMIZED CAMPAIGN | $11,750 two quarter minimum 12 Months two (2) Seasons of @ocfashionweek (Cart Qty 1) per both events, Two Runway Seasons September 2024 and March 2025, and 12 Month Media Campaign as listed below.
Deposit due today to secure discounted price no later than 10pm.
- Category Exclusivity
- Naming Rights as the Official "Business" of OC Fashion Week®
LAND (foot traffic) - Traffic to your Business Products and Services.
EDITORIAL FEATURE OR ONE SEASON IN GLAMOUR MAGAZINE
CATWALK AT 14 LOOKS
SEE (social media) - 2 Reel / Carousel posts on Instagram featuring your products / or Services per month.
Product Placement in Press Shoots product features for editorial.
PHOTOGRAPHY -Scheduled photographer shoot with up to 2 models per season lifestyle and product shots and/or services up to 15 edited photos. Custom shoot based on preferences shoots will last one hour may include hair and make-up artist for sponsor.
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****Alternative package below is Honored if client brings 3 paying Referrals
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*****PLATINUM | $16,000 PACKAGE OFFERED IF SPONSOR BRINGS 3 ADDITIONAL SPONSORS two quarter minimum 12 Months two (2) Seasons of @ocfashionweek (Cart Qty 1) per both events, Two Runway Seasons September 2024 and March 2025, and 12 Month Media Campaign as listed below.
- Category Exclusivity
- Naming Rights as the Official "Business" of OC Fashion Week®
LAND (foot traffic) - Traffic to your Business Products and Services.
AIR (broadcast television)- Per Season
- 4x: 30 Second Spots on Fashionista Now Boarding televised Fashion Entertainment show on Ch.44 LATV produced @ocfashionweek
- 20x:30 Second Spot Run on Bravo, E! Entertainment tagged Official Presenter of OC Fashion Week®
- 1 Complimentary Passenger Ticket to Fashion Travel Week November 1-5th, 2024 on Celebrity C.ruises Australia join @ocfashionweek and designers on an incredible journey for fashion photography and fashionable cities! Deadline Offer expires June 15, 2024 good for one season after September.
SEE (social media) - 2 Reel / Carousel posts on Instagram featuring your products / or Services per month.
Product Placement in Press Shoots product features for editorial.
PHOTOGRAPHY -Scheduled photographer shoot with up to 2 models per season lifestyle and product shots and/or services up to 15 edited photos. Custom shoot based on preferences shoots will last one hour may include hair and make-up artist for sponsor.
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Includes *Category Exclusivity and Naming Rights no other company with competing products and/or services may come in .
- OC Fashion Week and Broadcasting Flight of Spot Runs on Bravo, E! Entertainment and Food Network 40 Spot Run for the year as the Official Presenter of OC Fashion Week
- Prime Luxury Areas by Zip Code and Reach
- Exposure Affluent Zip Code Areas of Orange County
Exclusive Studio Shoots and Quarterly Models up to 4 featuring product and lifestyle shoots, and fun custom reels up to 6X: 90 second reels with trending music. 15 edited photos per 6 months. Total 12 months.
