{"product_id":"5-star-annual-2027","title":"5 Star Annual  2027","description":"\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003e💎 OC FASHION WEEK® ELITE\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003ch3\u003eCommunity • Publicity • Editorial • Brand Visibility\u003c\/h3\u003e\n\u003cp\u003eOC Fashion Week® ELITE is a \u003cstrong\u003ecommunity-driven publicity, editorial, and brand visibility program\u003c\/strong\u003e designed to maximize your marketing strategy while positioning your company as a \u003cstrong\u003etrusted leader\u003c\/strong\u003e within Orange County's luxury market.\u003c\/p\u003e\n\u003cp\u003eMore than a marketing campaign, OC Fashion Week® is a collaborative community where businesses, creators, media, runway models, and consumers come together to build meaningful relationships through fashion, storytelling, and shared experiences.\u003c\/p\u003e\n\u003cp\u003eRather than focusing on a single event, our objective is to immerse your brand throughout the year through strategic publicity, professional content creation, runway experiences, editorial storytelling, broadcast media, and authentic collaborations.\u003c\/p\u003e\n\u003cp\u003eParticipating brands benefit from customized campaigns, category exclusivity (where applicable), and multi-channel distribution designed to cultivate new audiences while strengthening long-term brand recognition.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003e📈 PROVEN PERFORMANCE\u003c\/h1\u003e\n\u003cp\u003eOver the past \u003cstrong\u003e90 days\u003c\/strong\u003e, the OC Fashion Week® platform has generated:\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003e1.19 Million+ Organic, Unduplicated Instagram Views\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003e100,000+ Engaged Accounts\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003e56%+ Audience Discovery\u003c\/strong\u003e, introducing participating brands to new consumers through organic distribution.\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003e14,000+ Email Subscribers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Multi-channel distribution across:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSocial Media • Editorial • Broadcast Television • Live Events\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur discovery-driven platform introduces participating brands to new consumers through authentic storytelling, runway experiences, editorial publicity, and strategic collaborations.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003e💰 MARKET: HYPE VS. SPEND\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eOrange County isn't built on hype—it's built on consumer spending.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOrange County's fashion and beauty retail economy exceeds \u003cstrong\u003e$86.5 billion\u003c\/strong\u003e (pre-COVID U.S. Census), making it one of California's strongest luxury consumer markets.\u003c\/p\u003e\n\u003cp\u003eSouth Coast Plaza, Fashion Island, Irvine Spectrum, and our coastal communities continue to attract affluent consumers seeking premium brands and elevated experiences.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDiscovery begins where consumers actually spend.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOC Fashion Week® was created to connect participating brands with this discovery-driven market through publicity, editorial storytelling, runway experiences, and strategic brand visibility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrange County isn't hype. It's measurable consumer spend.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003e🧠 MYTH VS. FACT\u003c\/h1\u003e\n\u003ch3\u003eFACT: PEOPLE ARE THE NEW MEDIA\u003c\/h3\u003e\n\u003cp\u003eTraditional magazines continue to provide valuable editorial credibility. Today, however, authentic storytelling through social media, creator collaborations, and community engagement allows brands to connect with audiences in real time.\u003c\/p\u003e\n\u003cp\u003eFashion has evolved beyond the runway—it's a communication platform where relationships, trust, and consistent visibility help brands grow.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003e✨ PRESENCE IS POWER\u003c\/h1\u003e\n\u003cp\u003eWhen you attend runway shows, collaborate in Stories and Reels, and engage with our community, you're not simply being seen—you're becoming memorable.\u003c\/p\u003e\n\u003cp\u003eThese genuine moments of connection position you as the spokesperson for your own brand and create the authenticity that audiences naturally gravitate toward.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePresence is power.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt's the quiet confidence that builds recognition, trust, credibility, and long-term brand loyalty.\u003c\/p\u003e\n\u003cp\u003eAt OC Fashion Week®, we encourage every participating brand to show up, collaborate authentically, and enjoy the experience of connecting with our community. The more you participate, the more your brand becomes part of the story—and part of a community that continues to grow together.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePeople buy people they like. When your presence leads, your brand naturally follows.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003e🌎 INTERNATIONAL PUBLICITY CAMPAIGN\u003c\/h1\u003e\n\u003cp\u003eOC Fashion Week® develops international publicity campaigns designed to build brand awareness through editorial storytelling, professional photography, runway collaborations, and strategic media pitching.\u003c\/p\u003e\n\u003cp\u003eUnlike traditional advertising, our campaigns focus on generating \u003cstrong\u003eearned publicity\u003c\/strong\u003e through authentic brand stories and creative collaborations.\u003c\/p\u003e\n\u003cp\u003eEditorial features and publicity campaigns are pitched to participating publications and remain subject to editorial review, publication approval, scheduling, and availability.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003e💎 LAND • AIR • SEE™ CAMPAIGN FRAMEWORK\u003c\/h1\u003e\n\u003ch3\u003eLAND\u003c\/h3\u003e\n\u003cp\u003eExperiential marketing, runway activations, VIP engagement, exhibitor experiences, product integration, and face-to-face consumer interaction.\u003c\/p\u003e\n\u003ch3\u003eAIR\u003c\/h3\u003e\n\u003cp\u003eBroadcast visibility through \u003cstrong\u003eBehind the Seams®\u003c\/strong\u003e on LATV, television interviews, commercial integrations, and promotional video storytelling.\u003c\/p\u003e\n\u003ch3\u003eSEE\u003c\/h3\u003e\n\u003cp\u003eProfessional photography, social media campaigns, editorial storytelling, newsletters, influencer collaborations, and international publicity initiatives.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eWHAT WE DO\u003c\/h1\u003e\n\u003cp\u003e✔ Public Relations \u0026amp; Publicity\u003c\/p\u003e\n\u003cp\u003e✔ Editorial Development\u003c\/p\u003e\n\u003cp\u003e✔ Professional Photography\u003c\/p\u003e\n\u003cp\u003e✔ Video Production\u003c\/p\u003e\n\u003cp\u003e✔ Social Media Campaigns\u003c\/p\u003e\n\u003cp\u003e✔ Runway Activations\u003c\/p\u003e\n\u003cp\u003e✔ Experiential Marketing\u003c\/p\u003e\n\u003cp\u003e✔ Broadcast Television\u003c\/p\u003e\n\u003cp\u003e✔ International Publicity\u003c\/p\u003e\n\u003cp\u003e✔ Multi-Channel Distribution\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eWHO BENEFITS MOST\u003c\/h1\u003e\n\u003cp\u003eDesigned for brands seeking long-term visibility and authentic consumer engagement:\u003c\/p\u003e\n\u003cp\u003e✔ Beauty\u003c\/p\u003e\n\u003cp\u003e✔ Medical Aesthetics\u003c\/p\u003e\n\u003cp\u003e✔ Wellness\u003c\/p\u003e\n\u003cp\u003e✔ Fashion\u003c\/p\u003e\n\u003cp\u003e✔ Jewelry\u003c\/p\u003e\n\u003cp\u003e✔ Luxury Retail\u003c\/p\u003e\n\u003cp\u003e✔ Hospitality\u003c\/p\u003e\n\u003cp\u003e✔ Resorts\u003c\/p\u003e\n\u003cp\u003e✔ Automotive\u003c\/p\u003e\n\u003cp\u003e✔ Health \u0026amp; Fitness\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eSELECT YOUR CAMPAIGN\u003c\/h1\u003e\n\u003ch2\u003e⭐ PREMIER CAMPAIGN\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e3-Month Campaign\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e$675\/month\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn ideal introduction to the OC Fashion Week® community and publicity platform.\u003c\/p\u003e\n\u003cp\u003eIncludes professional content creation, social media visibility, runway integration, exhibitor participation, and gift bag inclusion.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/buy.stripe.com\/5kQcN54jfcF9g710X33gk1O\"\u003e\u003cstrong\u003eClick our Premier Campaign Stripe link to explore campaign details and available Klarna installment plans.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e💎 ELITE CAMPAIGN\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eCart 1\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003e$3,900\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eOnly $650\/month\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSix months of integrated publicity, editorial development, professional content creation, and brand visibility.\u003c\/p\u003e\n\u003ch3\u003eIncludes\u003c\/h3\u003e\n\u003cp\u003e• LAND • AIR • SEE™\u003c\/p\u003e\n\u003cp\u003e• International Publicity Campaign\u003c\/p\u003e\n\u003cp\u003e• One international editorial feature \u003cem\u003e(subject to editorial approval and publication availability)\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e• Professional photography\u003c\/p\u003e\n\u003cp\u003e• Broadcast visibility \u003cem\u003e(where applicable)\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e• Multi-channel publicity campaign\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e👑 SIGNATURE CAMPAIGN\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eCart 2\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003e$7,800\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eOnly $650\/month\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTwelve months of integrated publicity, editorial development, professional content creation, and brand visibility.\u003c\/p\u003e\n\u003ch3\u003eIncludes Everything in the Elite Campaign, Plus\u003c\/h3\u003e\n\u003cp\u003e• Category Exclusivity \u003cem\u003e(where applicable)\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e• Naming Rights as the Official \u003cstrong\u003e[Category]\u003c\/strong\u003e of OC Fashion Week®\u003c\/p\u003e\n\u003cp\u003e• International Publicity \u0026amp; Cover Campaign\u003c\/p\u003e\n\u003cp\u003e• Opportunity for one international digital cover campaign featuring one of our participating OC Fashion Week® runway models, selected in collaboration with your team\u003c\/p\u003e\n\u003cp\u003e• Accompanying editorial feature when published\u003c\/p\u003e\n\u003cp\u003e• Expanded broadcast visibility\u003c\/p\u003e\n\u003cp\u003e• Additional publicity initiatives throughout the campaign when available\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eEditorial features, cover campaigns, and publication placement remain subject to editorial approval, publication scheduling, and availability.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003e🛡 CATEGORY EXCLUSIVITY\u003c\/h1\u003e\n\u003cp\u003eCategory Exclusivity is reserved for participating \u003cstrong\u003eSignature Campaign\u003c\/strong\u003e brands.\u003c\/p\u003e\n\u003cp\u003eDuring your active campaign, OC Fashion Week® will not actively enroll another participating brand within the same primary business category, subject to category availability and campaign approval.\u003c\/p\u003e\n\u003cp\u003eThis benefit helps strengthen brand recognition, reduce direct category competition within the program, and further establish your company as a trusted leader within your market.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eACTIVATE YOUR CAMPAIGN\u003c\/h1\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eCart 1 — Elite Campaign\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e$3,900\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eCart 2 — Signature Campaign\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e$7,800\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eOUR MISSION\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eTo build trusted brands through community, publicity, storytelling, strategic collaborations, and meaningful consumer experiences.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe believe the strongest brands are built through relationships—not transactions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVisibility attracts attention.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCredibility earns trust.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCommunity creates longevity.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWelcome to the OC Fashion Week® Community.\u003c\/strong\u003e\u003c\/p\u003e","brand":".","offers":[{"title":"Default Title","offer_id":47899672412338,"sku":null,"price":3900.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/1516\/0619\/products\/IMG_5837_1b4047a2-a68b-4e55-b45e-aab0b626fe05.jpg?v=1759946522","url":"https:\/\/ocfashionweek.com\/products\/5-star-annual-2027","provider":".","version":"1.0","type":"link"}