The Luxury Market of California
ORANGE COUNTY FASHION WEEK ®

ORANGE COUNTY FASHION WEEK ®

Holiday Countdown Campaign with 2 Seasons OCFW 2019

$ 535.71

$535.71 per Store @6 Qty Minimum = $3,214.26
New Runway Sponsorship
4 Top OCFW Models per Store
One Holiday Season Campaign as Follows
Includes + 2 Seasons of @ocfashionweek as Official  Sponsor includes Countdown to OCFW for 2019 ie. Official Lash Sponsor
Promo Dates on the Holiday Promo are as follows
End of October (Models book their Fills for Promos)
* Holiday Countdown Begins  | November 1st -  November 24  (11/24-11/30 OCFW staff closed for holidays) 3 weeks of promos
* Holiday Countdown Continues | Sat December 1st - Sat 22nd (12/24-12/31 OCFW staff closed for holidays) 3 weeks of promos
= 6 weeks of Holiday Season promos
OCFW Runway Models will
  1. Participating Staff can film their  Product and/or Service i.e  Lash Process / Instagram Live for their Feeds and Amazing Lash Studio Feed
  2. Shoot Product/Staff Shots with their New Lashes
  3. Model will post up to 2-5 shots on their feed to promote the charity sign up drive
  4. Your Company will have up to 8-10 photos for their feed for use
  5. 1 Boomerang Shot
  6. 1 Social Media Take Over (Your Company staff can provide phone etc.)
  7. Shout out of their Favorite Lash Type
  8. Mention Your Favorite Lash Runway Moment @ocfashionweek
  9. Tag, Hashtag, Post, and Mention
Sponsor  to provide OCFW Top Runway Models
  1. One store  manager present during promotion time 
  2. Will need one store i-phone during one hour of Social Media Take Over
  3. Will need appointment time set early for some filming time after product/ service experience
  4. Can create an Incentive Model Commission Link to get started on posting, tracking for sign ups
  5. Can create Charity to Spotlight Handle and Hashtags
  6. Will need a Complete Hashtag Lists and Handles and required Liners
Sample Promo Liners Can Be
  • Tis the Season to Get Lashified by @OCFashionWeek #RunwayModels presented by @AmazingLashStudio etc (location)
  • featuring Charity ... 
  • Liners that Create a Sense of Urgency:  ie. Models will Announce a Reminder to Prospects to book their Lashes because Time is Running Out for the Holiday Seasons - announcing very few spaces remaining for Lash fill Appointments - Book Now! 

    For Sponsorships of Qty of 7 or More

    OCFW will post and mention Product Giveaways as a 30 Day Holiday Giveaway once a week for 4 weeks (Nov-Dec) or (Dec-Jan)

    OCFW will also post 30 Day Runway Giveaway (Jan-Feb) or (Feb-March) 

     

    Receive 2 Seasons of OC Fashion Week Sponsorship as Official Sponsor of the 2019 Season!

    Content Driven

    Charity Awareness Campaign

    Includes below Sept and March Countdown to OCFW 2019

    Daily Exposure at OCFW

    Step and Repeat Wall at OCFW

    Daily Exhibitor Space

    30 Day Countdown to OCFW 2019 featuring products and/or services Model Lashes

    Blogger and Model Jan-March Drive 

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