Behind the Seams

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Welcome to Orange County Fashion Week®:  The international retail incubator for brands to launch and prevail at the California Riviera's most prized retail market Orange County.

All great fashion designers must begin somewhere, Orange County, the California Riviera is a compelling platform to launch. On behalf of Orange County Fashion Week® we would like to thank you in advance for your interest in supporting our endeavors to support emerging designers. Our work is dedicated to provide them the platform to be seen and this could not be achieved without your gracious support. Thank you in advance!

OC FASHION WEEK® is an initiative to advocate the sharing of a one world vision united through ideas, networking and collaboration for emerging and seasoned professionals and the industry’s future retail leaders. 

As a designer at OCFW you will make a statement about your company’s commitment to furthering the growth and development of those new to the retail industry and receive benefits and recognition for all OCFW-related events.

 

  The Capsule Collection: For Qty (2) for 16 Looks Investment: producer approved =   $3,200

Premiering for the first time on the California Riviera? Launch at Orange County Fashion Week® with confidence your amazing capsule collection of your brand's best and finest looks!  All levels include Hair and Makeup presented by Toni and Guy Hairdressing Academy . *** We ask designers bring their own qualified dressers to handle their clothing collections that they come promptly to dress rehearsal and day of show at 3pm-5pm, please have them dress in black and fill out registration in advance.*** All designers, dressers and models must be registered to attend.

  1. Designer Profile and Bio Feature on the Homepage of OC Fashion Week®
  2. Company Brand Website Logo and Website Link included in profile
  3. Pre-Scheduled | Social Media Mentions and Inclusion on OCFW website 
  4. Plastic Inserts included for Model Look Book Collection Layouts
  5. 8 Models Audition Selections
  6. Four (4) Castings One (1) Rehearsal and  (1) Fitting Day
  7. 1 Project Manager designated to you
  8. Donated Photography with photography social media mention and credits
  9. Press Release mention and International Press Wire
  10. OC Fashion Week Video Coverage at OC Fashion Week®
  11. Venue, Dj, Seating, MC and Lights
  12. Admission Tickets | 36 Daily General Admission Fast-pass Tickets, 4 Front Row Reserve Tickets to Day of Show.
  13. Promotional campaign begins with scheduled social media campaigns and sales incentive program with leading influencer

 

 

  1. Scheduled 2 Minute Televised interview taping on Behind the Seams