OC FASHION WEEK® is incentive campaign to allow for the maximum brand strategies that not only endorse your brand as the leader in the industry it is also the campaign that dedicates a program to the account to develop your feed on a monthly basis in helping you become a community builder and a community leader so that you can grow your feed organically and obtain publicity with strategic and selective collaborations and endorsements.
OC FASHION WEEK Is twice a year March and September
Sponsors are provided options for Semi Annual or Annual Campaigns so their brand experience is dedicated to creating Brand loyalty and incentive campaigns to develop spend. A few facts .. below
MYTH VS. FACT
FACT: PEOPLE ARE THE NEW MEDIA
The truth is people are the new media, and while we love our media magazines, sometimes readerships don't sustain or equate what is offered in mass circulation what you can obtain in a single post with the right approach.
MARKET: HYPE VS. SPEND
Rodeo Drive cannot compete with the OC retail industry Orange County Fashion and Beauty Retail is the leader in economic spend at $45.2 Billion pre covid numbers -- show according to the U.S. Census -- that we far surpass the U.S. average. Ask Sephora South Coast Plaza #1 Beauty Cosmetics in the United States. London may show $40 billion but those are projected spend in the next 5 years. Orange County neither a city nor a country is a True Fashion Capital not based on economic retail hype per Vogue, but $45.2 billion based on Consumer Spend without the aide of LA.
OC FASHION WEEK®
Is a lifestyle of Fashion Destinations in the Luxury Market it allows your brand to align with like minded brands and purveyors in the luxury market with a proven consumer spend.
DELIVERABLES LAND:: AIR:: SEE
We Offer 3 Components that allow your brand to be a major Partner of OC Fashion Week's thriving luxury market that has a market reach of influencers that the television Bravo calculated at 3.2 Million Impressions in a Single Day March 2019 at the Celebrity Cruises Runway show alone for bloggers.
LAND::Foot Traffic is an intangible asset to any brand is having consumers in a difficult market. Working as a leading partners for luxury resorts for over 15 years has allowed us to customize experiences as well as on-foot to your store location while staying within the hotel guidelines of what's required for the Covid Environment.
Featured PhotoShoot at your Place of Business Twice a Year
Featured Model Castings at your Business Location
Opportunities to Feature your Students on the Runways @ocfashionweek
Highlight Videos Included
Outdoor Signage- Media Wall - Your Logo Featured as a Media Wall for Press Allows for Maximum Exposure during press and blogger interviews.
Hospitality Feature -Engage with Consumers in an Outdoor Setting your Brand is not presented simply to Promote At People you become a Function of OC Fashion Week so you are a viable part of the Community and a Necessity during their attendance.
AIR::OC Fashion Week is broadcasted on KWHY TV an international cable channel allowing for a double market penetration in both hispanic and english markets from San Diego to Palm Springs.
You are entitled 2x:30 Second Commercial Spot Runs per Episode Shows
1x 7:00 Minute Segment or 2x 3:30 Minute Segments featuring your company and business to share insight of your involvement into OC Fashion Week
You are entitled opportunities to be an active host on the television show Fashionista Now Boarding® host training is on the spot, we allow for full dedicated team to convert your role as business owner into a television host, this portion is invaluable. You will be interviewing guests Behind the Scenes as we like to call it "Behind the Seams" of the Catwalk. Introducing you as an Expert Purveyor.
We produce two commercials a year 2x:30 second spot and 1x :60 second spot
Scheduled Video Shoot with our amazing Film Team will be included in this package and your choice of two Runway models in your preferred target demos we assist with this.
Includes Monthly Photographer and Videography
SEE:OC Fashion Week® quintriples in Impressions by tenfold as the guest attendees arrive, and not just any guest, this season guests with 100k or more
Influencers are provided Gift Bags and Product Reviews
Placement of Gift Bag Insertions are done One Week in Advance
Monthly Email Blasts with Prominent Banner Add
Annual 3 Rotating Banner Ad on OC Fashion Week.com with click through to your Website and Instagram Link
MODEL ID CARDs and Beauty Bags with your Company Name
Mood Board Designation for Overseeing Designer Looks
Top Level Digital Banner Ad in Website
Top Level Digital Banner Ad in FB Feature and YouTube
Top Level Digital Banner Ad in Email Blasts
PRESENTING SPONSOR LEVELS
$25,000.00 Silver Presenter CART 1 One Season fo Model Casting
$50,000.00 Gold Presenter CART 2 Official Location for Model Castings for One - Year
$75,000.00 Title Sponsor CART 3 Official Location for Model Castings for (2) Two-Years
NAMING RIGHTSOCFASHIONWEEK PRESENTED BY YOUR COMPANY NAME
2 X MONTHLY EMAILS -
CATEGORY EXCLUSIVITY- no other product in either categories in your industry may come in for 12 Months
QUANTITY 2 PER MONTH: Entitles you to Two Seasons of OC Fashion Week and 12 months of Campaigns of the above