OC FASHION WEEK®presented by TNT AGENCY & MAKE-UP ACADEMY
2021 SEASON#STAYSAFE #STAYHEALTHY #WEARYOURMASK
OFFICIAL CAR OF THE CATWALK
Welcome to Orange County Fashion Week® the Luxury Market of California. Sponsor Opportunities to Become a Featured Sponsor of OC Fashion Week®
BECOME THE OFFICIAL CAR OF THE CATWALK AT OC Fashion Week® Sponsorships include the following luxury amenities and programs.
OC FASHION WEEK® ELITEis incentive campaign to allow for the maximum brand strategies that not only endorse your brand as the leader in the industry it is also the campaign that dedicates PROVEN social media athlete to the account to collaborate with your feed on a monthly basis in help endorse your as a community builder and a community leader in our fashion industry so that you can grow your feed organically and obtain publicity with strategic and selective collaborations and endorsements.
OC FASHION WEEK Is twice a year March and July
New this season July 6, 7, 8, 2022 and March 27, 2022
Platinum | $8,500 (1) Season = Platinum Sponsor 6 Month Campaign per Dealership
Presenter | $17,000.00 (2) Season = Title Sponsor 12 Month Campaign per Dealership
OC FASHION WEEK IS PRESENTED BY Official Car of the Catwalk
Promotion on Email Newsletter Blast monthly with Logo and Web link
Full Instagram Grid Photos for your Feed on OC Fashion Week as Official Car of the Catwalk
OC FASHION WEEK OnSite PhotoShoot
Featured Online @OCFASHIONWEEK as Main Banner
Logo and Website Link OCFASHIONWEEK.com
3 Rotating Image Banner Feature on Website and Link to your Site
Two-Season Sponsorships Receive Annual Campaigns which include all of the above plus Category Exclusivity and Naming Rights recognized as a presenting sponsor as The Official Car of the Catwalk in California in all Marketing Digital, Televised and On-Site. $17,000.00 (Value is $1,416.00 per month) and upto 27k instagram accounts not including independently posted events and reposts. Bravo Network calculated a 3.2 Million Impression of our Audiences in 2019.
Onsite Foot Traffic Incentive Campaign created by OC Fashion Week includes digital custom dbase builder to capture new contacts with campaigns and a themed Daily Fastpass Giveaway to OC Fashion Week themed as a test-drive an all-new Vehicle for exclusive passes to privately held shows.
Premium Product Placement of Vehicles at Site Locations During OC Fashion Week
Photographer| Photography Influencers On-Site per season shoot up to20edited images used also for OCFASHIONWEEK themed marketing collateral
Shoot for Featured Publication through our luxury partners program
Featured High Fashion Photoshoot for Monthly 2022 Calendar
Shot at your Dealerships
Product Endorsement :60 IGTV Video featured during OC Fashion Week with featured influencer and/or spokesmodel
2x: 30 second spot Featured on Television KWHY television
Semi-Annual Ride and Drive Theme Days: Two (2) On-Site Co Branded Luxury Experiences throughout the year with like-minded luxury sponsors
OC Fashion Week Elite program is provided as a courtesy service for vehicles owners to receive with luxury travel upgrades and amenities to over 3,500 resorts WorldWide through our hotel partners which include Pelican Hill, Ritz-Carlton LN, Montage Laguna Beach, Four Seasons, Waldorf Astoria and More.
Photographer | Professional Photography On-Site per season up to 20 edited images
Website | 3 image Rotating Top Tier Level Banner Featured Year-Round on OC Fashion Week.
Email | Featured Top Tier Level Banner on Monthly Email Newsletters linked to your company site and/or instagram feed. 66% Open Rate during Peak Season of OC Fashion Week.
Social Media Outreach | 3 Monthly Posts a Month, 1 Carousel Post per Quarter featuring your luxury car experience, includes Reels, Stories and IGTV Behind the Scenes footage.
CATEGORY EXCLUSIVITY - Two-Season Sponsorships offer Category Exclusivity No other category in your industry can participate in your designated scene. Location Exclusivity.
Category Exclusivity: no other carcompany in your industrymay register as a sponsor of OC Fashion Week
Private PhotoShoot at a 5-Star Resort / Private Estate
Private Suite with Vehicle Parking in Premium Location
Option to be a featured Catwalk with Vehicle Display
Privileges and Upgrades for Vehicle Owners at 5-Star Resorts
Sponsors are provided options for Semi Annual or Annual Campaigns so their brand experience is dedicated to creating Brand loyalty and incentive campaigns to develop spend. A few facts .. below
MYTH VS. FACT
FACT: PEOPLE ARE THE NEW MEDIA
The truth is people are the new media, and while we love our media magazines, sometimes readerships don't sustain or equate what is offered in mass circulation what you can obtain in a single post with the right approach.
MARKET: HYPE VS. SPEND
Rodeo Drive cannot compete with the OC retail industry Orange County Fashion and Beauty Retail is the leader in economic spend at $45.2 Billion pre covid numbers -- show according to the U.S. Census -- that we far surpass the U.S. average. Ask Sephora South Coast Plaza #1 Beauty Cosmetics in the United States. London may show $40 billion but those are projected spend in the next 5 years. Orange County neither a city nor a country is a True Fashion Capital not based on economic retail hype per Vogue, but $45.2 billion based on Consumer Spend without the aide of LA.
OC FASHION WEEK®
Is a lifestyle of Fashion Destinations in the Luxury Market it allows your brand to align with like minded brands and purveyors in the luxury market with a proven consumer spend.
DELIVERABLES LAND:: AIR:: SEE
We Offer 3 Components that allow your brand to be a major Partner of OC Fashion Week's thriving luxury market that has a market reach of influencers that the television Bravo calculated at 3.2 Million Impressions in a Single Day March 2019 at the Celebrity Cruises Runway show alone for bloggers.
LAND::Foot Traffic is an intangible asset to any brand is having consumers in a difficult market. Working as a leading partners for luxury resorts for over 15 years has allowed us to customize experiences as well as on-foot to your store location while staying within the hotel guidelines of what's required for the Covid Environment.
Outdoor Signage- Media Wall - Your Logo Featured as a Media Wall for Press Allows for Maximum Exposure during press and blogger interviews.
Hospitality Feature -Engage with Consumers in an Outdoor Setting your Brand is not presented simply to Promote At People you become a Function of OC Fashion Week so you are a viable part of the Community and a Necessity during their attendance.
Luxury Photography with Drone Shot
Specialized Collaborative Content Packages at Special Locations
Viral Posts, Media Impressions & Mentions
E-mail Blasts to 12k Subscribers One Email per Month
2x30 Spot Runway Televised 30 Second Spots pre and post show
Announced On-Air as Official Car of the Catwalk
One or Two-Seasons of OC Fashion Week
OC FASHION WEEK® designs incentive campaigns with custom registration that will not only promote brand awareness but also expand your dbase with the luxury automotive purveyors of OC Fashion Week
OC FASHION WEEK® has experienced record luxury vehicles markets and has its own luxury automotive database of over 283 successfully produced innovative and uniquely different events. No one event is exactly the same.