OFFICIAL DIAMOND

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OC FASHION WEEK® ELITE  is an incentive marketing campaign to allow for the maximum brand strategies that not only endorse your brand as the leader in the industry, but is also a campaign that dedicates a Project Manager to the account to develop your feed every month. This will help you become a community builder and a community leader so that you can grow your feed organically and obtain publicity with strategic and selective collaborations and endorsements. 

 

OC FASHION WEEK® Is twice a year March and Sept this season and our Awards Show this October 2022

Sponsors are provided options for Semi-Annual or Annual Campaigns. Their brand experience is dedicated to creating brand loyalty and incentive campaigns to develop spend. Here are a few facts below:

 

MYTH VS. FACT 

FACT: PEOPLE ARE THE NEW MEDIA

The truth is people are the new media! While we love our media magazines,  sometimes readerships don't sustain or equate what is offered in mass circulation and what you can obtain in a single post with the right approach.

 

MARKET: HYPE VS. SPEND

Rodeo Drive cannot compete with the OC retail industry Orange County Fashion. Not only that, Beauty Retail is the leader in economic spending at $45.2 Billion pre covid numbers -- shown according to the U.S. Census -- which surpass the U.S. average. Ask Sephora South Coast Plaza #1 Beauty Cosmetics in the United States. London may show $40 billion but those are projected spend in the next 5 years. Orange County, neither a city nor a country, is a True Fashion Capital. This is not based on economic retail hype per Vogue, but $45.2 billion based on Consumer Spend without the aid of LA.

 

OC FASHION WEEK® 

Is a lifestyle of  Fashion Destinations in the Luxury Market it allows your brand to align with like minded brands and purveyors in the luxury market with a proven consumer spend.

 

DELIVERABLES  LAND:: AIR:: SEE

We Offer 3 Components that allow your brand to be a major Partner of OC Fashion Week's thriving luxury market that has a market reach of influencers that the television Bravo calculated at 3.2 Million Impressions in a Single Day March 2019 at the Celebrity Cruises Runway show alone for bloggers.

 

LAND:: Foot Traffic is an intangible asset to any brand is having consumers in a difficult market. Working as a leading partners for luxury resorts for over 15 years has allowed us to customize experiences as well as on-foot to your store location while staying within the hotel guidelines of what's required for the Covid Environment.

Outdoor Signage - Media Wall - Your Logo Featured as a Media Wall for Press Allows for Maximum Exposure during press and blogger interviews.

Hospitality Feature - Engage with Consumers in an Outdoor Setting your Brand is not presented simply to Promote At People you become a Function of OC Fashion Week so you are a viable part of the Community and a Necessity during their attendance.

Quarterly PhotoShoots 

Your brand is entitled to sponsor 4 Model Castings Events at your place of business - Casting events are run 8-12 weeks in advance of the actual runway show dates allowing for the discovery of fresh new model faces and innovative opportunities to create brand campaigns.

Promotional collateral to enhance your brand includes 

  • Branded Model Water bottles to Refresh
  • Branded Model Gym bags with OC Fashion Week Logo presented by your company name 
  • Approx 36-70 models will be casted of the audition turnouts.

This is an exciting time as Models will endorse your brand and services in anticipation of the big show allowing for all new content to be created built in anticipation of the main runway shows ahead models are just as heavily exposed as influencers and do not purchase their followers authentic followers are illuminated. 

Publicity and News Releases -  also provided with headlines of your company's support surrounding the model castings of OC Fashion Week the luxury market of California's all new lineup of models celebrated by your company's name.

Designated Senior Project Manager - For Exclusive Quarterly Photoshoots and 2 Major Magazine Features for the Year proceeding the main show for the February Issue and the August Issues of 2022. Official Local Fashion Luxury Magazine TBA following end of the year advisory meetings. 

Having an expert influencers provides saavy approach to collaborating with in-house marketing teams on furthering your brands exposure. This insider team work effort helps diversify the ways in which your brand is received in more ways than one.

 

LAND :: Foot Traffic 

Villa at Pelican Hill for a Special Half - Television Show Taping of a Live Trunk Show, two days and one night.

  • Live Trunk Show 
  • With Featured Influencer and Host 
  • Live at OC Fashion Week
  • Highlights includes Beauty Myths and Reveals on Retail Beauty 
  • Promotional Campaigns on Bravo! E! and Foodnetwork 
  • All campaigns are booked in advance we recommend designated your face of beauty with MD expert or someone Red Carpet Ready for all things Fashion this January 2022.

 

AIR::  OC Fashion Week is broadcasted on LATV  Ch 44 an international cable channel allowing for a double market penetration in both hispanic and english markets from San Diego to Palm Springs.

  • You are entitled 50x:30 Second Commercial Spot Runs per Episode Shows
  • 3x 7:00 Minute Segments  Minute Segments featuring your company and business to share insight of your involvement into OC Fashion Week
  • You are entitled opportunities to be an active host on the television show Fashionista Now Boarding® host training is on the spot, we allow for full dedicated team to convert your role as business owner into a television host, this portion is invaluable. You will be interviewing guests Behind the Scenes as we like to call it "Behind the Seams" of the Catwalk. Introducing you as an Expert Purveyor.
  • We produce two commercials a year 2x:30 second spot and 1x :60 second spot
  • Scheduled Video Shoot with our amazing Film Team will be included in this package and your choice of two Runway models in your preferred target demos we assist with this.
  • Film Crew includes drone shots, drop shots and mobile video by some of the leading fashion photographers and videographers.

 

SEE:  OC Fashion Week® quintriples in Impressions by tenfold as the guest attendees arrive, and not just any guest, this season guests with 100k 

  • Category Exclusivity no other company in your category can participate.
  • Your Company announced as 'The Official category / company " of OC Fashion Week®
  • Influencers are provided Gift Bags and Product Reviews 
  • Influencer Following for Elite Sponsors range from 50k-150k-500k+ on average 8-10 designated influencers review your products in this social media range.
  • Microbloggers under 10k followers receive gift bag invitationals and privileged perks
  • Placement of Gift Bag Insertions are done One Week in Advance
  • Monthly Email Blasts with Prominent Banner Add Mobile Open rate is 66% during peak season
  • Annual 3 Rotating Banner Ad on OC Fashion Week.com with click through to your Website and Instagram Link Top Banner on Site visitor statistics available during peak season 6 weeks prior to showcase.
  • Featured as  presenter of Designer, Makeup and Photography competitions on all the Trophies for our Red Carpet event in October 2022 Awards Show as the Diamond Presenter presented by Aston Martin Newport Beach
  • Featured Fashion and Beauty Photography Shoot highlighting leading Runway Models and/or Influentials

 

PRESENTING SPONSOR LEVEL + MONTHLY INFLUENCER RUNNING FEATURED QUARTERLY THEMATIC FEED POSTS 

  • CAROUSEL
  • OPENING AND CLOSING FEATURE
  • HIGHLIGHTS
  • REEL & STORIES

5-STAR LEVEL "THE COMMUNITY BUILDER"

NAMING RIGHTS OCFASHIONWEEK PRESENTED BY YOUR COMPANY NAME

2 X MONTHLY EMAILS

EXCLUSIVE @OCFASHIONWEEK AS OFFICIAL BEAUTY SPONSOR

CATEGORY EXCLUSIVITY - NO OTHER COMPETING COMPANY MAY COME IN in your category

Entitles you to Two Seasons of OC Fashion Week and 12 months of Campaigns of the above

GOLD LEVEL  $7,000 per two seasons = $7,000 / 583.22 month 12-month min

  • Red Carpet Step and Repeat Wall Logo presence
  • Exclusive Logo Media Flower Wall with Designated Exhibitor Space
  • Monthly Carousel Post
  • Unlimited stories, 1 monthly guide and 2 reels  month by leading Models & or Influencers
  • 2-4 Models one Photoshoots per Month featuring any products filmed for Television.
  • Active content using productings during Model Casting this January and August Casts 2022
  • Monthly Model Photoshoots of up to 4 Models a Month
  • Influencer Dbase Builder - Online Registration Campaigns your team is copied on Influencer sign ups customized as an incentive for Influencers to use or feature your brand.

 

DIAMOND LEVEL  $14,000 per two seasons = $7,000 / 1,166.67 month 12-month min

  • Red Carpet Step and Repeat Wall Logo presence
  • Exclusive Logo Media Flower Wall with Designated Exhibitor Space
  • Monthly Carousel Post
  • Unlimited stories, 1 monthly guide and 4 reels  month by leading Models & or Influencers
  • 6-8 Models one Photoshoots per Month featuring any products filmed for Television.
  • Active content using productings during Model Casting this January and August Casts 2022
  • Monthly Model Photoshoots of up to 4 Models a Month professionally edited. 
  • Influencer Dbase Builder - Online Registration Campaigns your team is copied on Influencer sign ups customized as an incentive for Influencers to use or feature your brand.
  • Customized Branded Event featuring your Company a Day During OC Fashion Week® RSVPs provided to you. 
  • Additions: 
  • 50x: 30 Commercial Spots Rotated on E! and Bravo leading up to OC Fashion Week each season run in southern california cable networks.
  • Televised 7-Minute Segment featured on Ch44 LATV includes opening and closing Billboard featuring your logo with V/O Your Brand is the Official Beauty Sponsor of OC Fashion Week® following by spot run.

Over 1.2 million views were featured at Lamborghini Newport Beach OC Fashion Week on Fashion Television, and 3.2 Million Impressions observed by Bravo Network Publicity, and over half a million impressions and 92k engaged accounts per season.

Become the Official Diamond Sponsor at OC Fashion Week®!

 


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