OC FASHION WEEK® ELITE is incentive marketing campaign to allow for the maximum brand strategies that not only endorse your brand as the leader in the industry it is also the campaign that dedicates a PROVEN social media athlete AND (2) Two Project Managers to the account to develop your feed on a monthly basis in helping you become a community builder and a community leader so that you can grow your feed organically and obtain publicity with strategic and selective collaborations and endorsements.
OC FASHION WEEK® Is twice a year March and July plus the Red Carpet Awards Show October 2021
Sponsors are provided Annual Campaigns so their brand experience is dedicated to creating Brand loyalty and incentives. A few facts .. below
MYTH VS. FACT
FACT: PEOPLE ARE THE NEW MEDIA
The truth is people are the new media, and while we love our media magazines, sometimes readerships don't sustain or equate what is offered in mass circulation vs. what you can obtain in a single social media post with the right approach.
MARKET: HYPE VS. SPEND
Rodeo Drive cannot compete with the OC retail industry Orange County Fashion and Beauty Retail is the leader in economic spend at $45.2 Billion pre covid numbers -- show according to the U.S. Census -- the OC far surpasses the U.S. average in consumer spend. Ask Sephora South Coast Plaza #1 Beauty Cosmetics in the United States or South Coast Plaza the international destination for shopping who surpassed Rodeo Drive 10 years ago. Fashion Capital London may show $40 billion but those are projected spend in the next 5 years. Orange County is neither a city nor a country but a True Fashion Capital based on economic retail spend per capita income all without the aid of LA.
OC FASHION WEEK®
Is a lifestyle of Fashion Destinations in the Luxury Market it allows your brand to align with like-minded brands and purveyors in the luxury market with a proven consumer spend. According to DHL Global Ecommerce Orange County is recognized as the single market that surpasses the U.S. average in luxury retail e-commerce in-bound shipping.
MARKETING DELIVERABLES LAND:: AIR:: SEE
We Offer 3 Components that allow your brand to be a major Partner of OC Fashion Week's thriving luxury market whose proven market reach of influencers and guest attendees has provided mass exposure, including numbers calculated by the television network Bravo - their publicist calculated at 3.2 Million Impressions in a Single Day March 2019 at the Celebrity Cruises Runway show alone for bloggers.
LAND:: Foot Traffic is an intangible asset to any brand is having consumers in a difficult market. Working as leading partners for luxury resorts for over 15 years has allowed us to customize experiences as well as on-foot to your store location while staying within the hotel guidelines of what's required for the Covid Environment.
Outdoor Signage - Media Wall - Your Logo Featured as a Media Wall for Press Allows for Maximum Exposure during press and blogger interviews.
Hospitality Feature - Engage with Consumers in an Outdoor Setting your Brand is not presented simply to Promote At People ; your brand becomes a function of OC Fashion Week so you built as a viable part and socially in demand part of the Community on Front Row for A- List Guest attendees.
The Suite Life of OC Fashion Week- OC Fashion Week encourages Gift bags and promotional swag bags for media and influencers and/or A-List Guests to receive your products for branded opportunities and product reviews.
MODEL CASTINGS - Your Company Location is Announced as the Official Model Casting Location to receive live model registrations on
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LIVE REMOTE - Model Castings may be held at your place of business for Four (4) Saturdays between 10am-12noon this June - July 2021 and February 2022, this experience provides ample social media campaigns and live branding experiences. Your Marketing team may improvise on collaborative product placements and photography opportunities.
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Model Photos are done in front of your Company Logo at your Site
- Profile Photos will be shot for Model ID's are branded with your logo featured as the Official Skincare of OC Fashion Week used for Check-In Registration the Day of the Show.
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Face of Your Skincare Model Competition can be designated during casting to create publicity campaign surrounding your brand to feature up to 3 Model winners that may represent the types of skin care or target audience ideal for your campaigns this will allow for you to target influencers and/or model role models that can be shot to endorse your products throughout the year.
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Winners will be submitted to Rivera Magazine for a special magazine feature following the OC Fashion Week® Runway Show or Announced during OC Fashion Week®.
AIR:: OC Fashion Week® is broadcasted on KWHY TV an international cable channel allowing for a double market penetration in both hispanic and english markets from San Diego to Palm Springs, the former MTV affiliate has an approximate reach of 2.1 million households.
- You are entitled 2x:30 Second Commercial Spot Runs per Episode Shows (1 episode per season)
- 1x 7:00 Minute Segment or 2x 3:30 Minute Segments featuring your company and business to share insight of your involvement into OC Fashion Week and knowledge about your products and/or services.
- You are entitled opportunities the option to be an active host on the television show Fashionista Now Boarding® we allow for full dedicated team to convert your role as business owner into a television host, this portion is invaluable featuring you as a leading expert in your industry. You will be interviewing guests Behind the Scenes as we like to call it "Behind the Seams" of the Catwalk. Introducing you as the Official Expert of OC Fashion Week®
Additional press received in the past among our fashion designers included Vogue Australia, Vogue Mexico, L'Officiel, Bravo, E! Entertainment, Food Network, Orange Coast Magazine, Locale Magazine and Riviera, and new Amazon Prime USA digital Emmy Award Winning Digital Series Gown and Out in Beverly Hills, Exquisite Magazine, LA Style Magazine and Manila Up.
PRODUCTION
- We produce two commercials a year 2x:30 second spot or 1x :60 second spot
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Scheduled Professional Video Shoot - with our amazing Film Team will be included in this package and your choice of two Runway models in your preferred target demos we assist with this. Production Time to Film is 45 minutes.
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Scheduled Professional Photography - shoot with OC Fashion Week® Photographers and your choice of casted and registered Runway models
- You are entitled 1 Photoshoot per Quarter and 30 edited photos for your Instagram feed featuring 3 models per shoot.
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Two Project Managers - You are entitled 2 dedicated staff to oversee as project managers to ensure alignment of your brand's overall mission, vision and marketing goals to support your internal marketing and publicity team, for scheduled weekly meetings.
SEE: OC Fashion Week® quintriples in Impressions by tenfold as the guest attendees arrive, and not just any guest, this season guests with 100k or more are secured in private luxury suite and provided your products in advance for Product Reviews.
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7-Top Tier level Influencers and or press are provided Gift Bags and Product Reviews in their Hotel Suites courtesy of your Company. Placement of Gift Bag Insertions are done One Week in Advance. 80-150k Followers per influencers
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DIGITAL Email Blasts - with Prominent Banner Ads featuring your company as the Title Sponsor sent Monthly to 12k Subscribers with a 66% mobile open rate during peak season
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DIGITAL Website - Site Rebranded with Your company as Exclusive Official Skincare of OC Fashion Week receives 3-Rotating Carousel Banner Ads on OC Fashion Week.com with click through to your Website and Instagram Link and Video
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SOCIAL Media - Posts including Countdown to OC Fashion Week is presented by Your company logo and brand products. 15-Day Daily Countdown Posts features your Models and Products and/or Services leading up to Opening Day of the Runway Show. Holiday Photos are shot one month prior to schedule posts including 4th of July, Labor Day Weekend, Halloween, Christmas, New Year's Day.
TITLE SPONSOR LEVEL - 12 Month Commitment
5-STAR LEVEL "THE COMMUNITY BUILDER"
Your Company receives
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Naming Rights as OCFASHIONWEEK® Presented by your CO. NAME
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Top-Level Rotating Banner Ad on OC Fashion Week®
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Category Exclusivity No other Skincare company with your similar services and products may come in during OC Fashion Week in your Category for two seasons of OC Fashion Week®.
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Quarterly Photo and Video Shoots for up to 30 Images
- Quarterly Social Media Strategies teamed with your internal branding team to designate and deploy programs with Runway Models and /or Influencers
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Part of our Advisory Team to be part of the Council of Fashion Designers of America during executive meetings and to dine with chairperson or committee person from CFDA when they attend OC Fashion Week®
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Featured Beauty Expert at OC Fashion Week® featured on Monthly Instagram Social Media Post, Reels and Guides + Stories.
- Model Competition Feature for the Faces of Reluma targeting your Target Audiences - An Exclusive Branded Campaign featuring your company
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Strategic Multi-Media campaigns designated to highlight your support on land, air and sea.
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Step and Repeat Wall Logo exposed at Daily Shows
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Media Wall featuring your Company Logo on the Catwalk Daily
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Televised Spots, TV Segments and Interviews with your Logo as the Backdrop
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3 Full Half-Hour Television Episodes per Quarter designed to be filmed at Your Store Location and Setting with your Logo in a prominent position. Filmed Sundays at 10am or 4pm hosted by Runway Models titled Behind the Seams.
- Pre-Promotional Campaigns
- Gift Bag Giveaways
- Bravo, E! Network 30 Second Promos leading to OC Fashion Week® and Quarterly Cable Network spots scheduler approx 250 spot runs.
Official Skincare Sponsor of OC Fashion Week®
- SILVER Quarterly Sponsor: $24k - Cart Quantity 3
- GOLD Semi Annual Sponsor: $48k - Cart Quantity 6
- PLATINUM Top Tier 3 Quarters: $72k - - Cart Quantity 9
- DIAMOND Title Sponsorship: Full Year Designation and 2 Seasons of OC Fashion Week® $96k - Cart Quantity 12 includes First-Right of Refusal to Counter Offers during renewal period
