💎 OC FASHION WEEK® ELITE

Community • Publicity • Editorial • Brand Visibility

OC Fashion Week® ELITE is a community-driven publicity, editorial, and brand visibility program designed to maximize your marketing strategy while positioning your company as a trusted leader within Orange County's luxury market.

More than a marketing campaign, OC Fashion Week® is a collaborative community where businesses, creators, media, runway models, and consumers come together to build meaningful relationships through fashion, storytelling, and shared experiences.

Rather than focusing on a single event, our objective is to immerse your brand throughout the year through strategic publicity, professional content creation, runway experiences, editorial storytelling, broadcast media, and authentic collaborations.

Participating brands benefit from customized campaigns, category exclusivity (where applicable), and multi-channel distribution designed to cultivate new audiences while strengthening long-term brand recognition.

📈 PROVEN PERFORMANCE

Over the past 90 days, the OC Fashion Week® platform has generated:

• 1.19 Million+ Organic, Unduplicated Instagram Views

• 100,000+ Engaged Accounts

• 56%+ Audience Discovery, introducing participating brands to new consumers through organic distribution.

• 14,000+ Email Subscribers

• Multi-channel distribution across:

Social Media • Editorial • Broadcast Television • Live Events

Our discovery-driven platform introduces participating brands to new consumers through authentic storytelling, runway experiences, editorial publicity, and strategic collaborations.

💰 MARKET: HYPE VS. SPEND

Orange County isn't built on hype—it's built on consumer spending.

Orange County's fashion and beauty retail economy exceeds $86.5 billion (pre-COVID U.S. Census), making it one of California's strongest luxury consumer markets.

South Coast Plaza, Fashion Island, Irvine Spectrum, and our coastal communities continue to attract affluent consumers seeking premium brands and elevated experiences.

Discovery begins where consumers actually spend.

OC Fashion Week® was created to connect participating brands with this discovery-driven market through publicity, editorial storytelling, runway experiences, and strategic brand visibility.

Orange County isn't hype. It's measurable consumer spend.

🧠 MYTH VS. FACT

FACT: PEOPLE ARE THE NEW MEDIA

Traditional magazines continue to provide valuable editorial credibility. Today, however, authentic storytelling through social media, creator collaborations, and community engagement allows brands to connect with audiences in real time.

Fashion has evolved beyond the runway—it's a communication platform where relationships, trust, and consistent visibility help brands grow.

✨ PRESENCE IS POWER

When you attend runway shows, collaborate in Stories and Reels, and engage with our community, you're not simply being seen—you're becoming memorable.

These genuine moments of connection position you as the spokesperson for your own brand and create the authenticity that audiences naturally gravitate toward.

Presence is power.

It's the quiet confidence that builds recognition, trust, credibility, and long-term brand loyalty.

At OC Fashion Week®, we encourage every participating brand to show up, collaborate authentically, and enjoy the experience of connecting with our community. The more you participate, the more your brand becomes part of the story—and part of a community that continues to grow together.

People buy people they like. When your presence leads, your brand naturally follows.

🌎 INTERNATIONAL PUBLICITY CAMPAIGN

OC Fashion Week® develops international publicity campaigns designed to build brand awareness through editorial storytelling, professional photography, runway collaborations, and strategic media pitching.

Unlike traditional advertising, our campaigns focus on generating earned publicity through authentic brand stories and creative collaborations.

Editorial features and publicity campaigns are pitched to participating publications and remain subject to editorial review, publication approval, scheduling, and availability.

💎 LAND • AIR • SEE™ CAMPAIGN FRAMEWORK

LAND

Experiential marketing, runway activations, VIP engagement, exhibitor experiences, product integration, and face-to-face consumer interaction.

AIR

Broadcast visibility through Behind the Seams® on LATV, television interviews, commercial integrations, and promotional video storytelling.

SEE

Professional photography, social media campaigns, editorial storytelling, newsletters, influencer collaborations, and international publicity initiatives.

WHAT WE DO

✔ Public Relations & Publicity

✔ Editorial Development

✔ Professional Photography

✔ Video Production

✔ Social Media Campaigns

✔ Runway Activations

✔ Experiential Marketing

✔ Broadcast Television

✔ International Publicity

✔ Multi-Channel Distribution

WHO BENEFITS MOST

Designed for brands seeking long-term visibility and authentic consumer engagement:

✔ Beauty

✔ Medical Aesthetics

✔ Wellness

✔ Fashion

✔ Jewelry

✔ Luxury Retail

✔ Hospitality

✔ Resorts

✔ Automotive

✔ Health & Fitness

SELECT YOUR CAMPAIGN

⭐ PREMIER CAMPAIGN

3-Month Campaign

$675/month

An ideal introduction to the OC Fashion Week® community and publicity platform.

Includes professional content creation, social media visibility, runway integration, exhibitor participation, and gift bag inclusion.

Click our Premier Campaign Stripe link to explore campaign details and available Klarna installment plans.

💎 ELITE CAMPAIGN

Cart 1

$3,900

Only $650/month

Six months of integrated publicity, editorial development, professional content creation, and brand visibility.

Includes

• LAND • AIR • SEE™

• International Publicity Campaign

• One international editorial feature (subject to editorial approval and publication availability)

• Professional photography

• Broadcast visibility (where applicable)

• Multi-channel publicity campaign

👑 SIGNATURE CAMPAIGN

Cart 2

$7,800

Only $650/month

Twelve months of integrated publicity, editorial development, professional content creation, and brand visibility.

Includes Everything in the Elite Campaign, Plus

• Category Exclusivity (where applicable)

• Naming Rights as the Official [Category] of OC Fashion Week®

• International Publicity & Cover Campaign

• Opportunity for one international digital cover campaign featuring one of our participating OC Fashion Week® runway models, selected in collaboration with your team

• Accompanying editorial feature when published

• Expanded broadcast visibility

• Additional publicity initiatives throughout the campaign when available

Editorial features, cover campaigns, and publication placement remain subject to editorial approval, publication scheduling, and availability.

🛡 CATEGORY EXCLUSIVITY

Category Exclusivity is reserved for participating Signature Campaign brands.

During your active campaign, OC Fashion Week® will not actively enroll another participating brand within the same primary business category, subject to category availability and campaign approval.

This benefit helps strengthen brand recognition, reduce direct category competition within the program, and further establish your company as a trusted leader within your market.

ACTIVATE YOUR CAMPAIGN

Cart 1 — Elite Campaign

$3,900

Cart 2 — Signature Campaign

$7,200

OUR MISSION

To build trusted brands through community, publicity, storytelling, strategic collaborations, and meaningful consumer experiences.

We believe the strongest brands are built through relationships—not transactions.

Visibility attracts attention.

Credibility earns trust.

Community creates longevity.

Welcome to the OC Fashion Week® Community.