Fee The Goals of OC Fashion Week are to present community opportunities vs. a one hit wonder ad campaign for one event. Our goal is to immerse your brand annually so that you are the pied piper of your services and campaign @ocfashionweek. By offering our exclusive campaigns this allows your brand to thrive without competition of like brands and the exclusivity allows for invitationals for your brands to receive new cultivated audiences through customized collaborations.
Welcome to OC Fashion Week! Last March OCFASHIONWEEK received over half million media impressions through participation of guests, models, influencers and press over 92k recorded engaged accounts were documented by Instagram as guest attendees used "fashion" as a language to be socially relevant in our works. It was a record for the community!
💎 OC FASHION WEEK® ELITE
OC Fashion Week® ELITE is an incentive marketing campaign built to maximize brand strategies that not only endorse your company as a leader in your industry, but also position you as a community voice within the luxury market.
This program is designed to help you grow with strategic and selective collaborations that build brand loyalty and meaningful connections. Each participating brand becomes a community builder on the runway and a recognized leader off the runway through authentic partnerships and elevated exposure.
OC Fashion Week® is presented twice a year — March 2027 and September 2026 — with options for Semi-Annual or Annual Campaigns, ensuring your brand experience is focused on developing long-term visibility, loyalty, and consumer engagement.
🧠 MYTH VS. FACT
FACT: PEOPLE ARE THE NEW MEDIA
The truth is, people are the new media.
While traditional magazines remain valuable, readership rarely compares to the real-time impact of a single, well-placed post. With the right approach, social connection can outperform mass circulation — instantly, and authentically.
💰 MARKET: HYPE VS. SPEND
Rodeo Drive can’t compete with the power of Orange County’s retail economy.
Orange County’s fashion and beauty retail spend exceeds $86.5 billion (pre-COVID, U.S. Census) — far surpassing the U.S. average. Ask Sephora South Coast Plaza, ranked #1 in Beauty Cosmetics sales nationwide.
Orange County already exceeds those figures — without the aid of Los Angeles.
Orange County isn’t hype — it’s proven consumer spend.
It’s a true Fashion Capital, built on real numbers, real shoppers, and real influence.
💎 PRIVILEGES — LAND | AIR | SEE™
At OC Fashion Week®, participation is not just an opportunity — it’s a privilege.
Your brand’s visibility expands in direct proportion to your engagement.
When you attend shows, collaborate in Stories and Reels, and interact with our audiences, you’re not only seen — you’re remembered. These personal moments of connection make you the spokesperson of your own brand, the presence people naturally gravitate toward.
Presence is power.
It’s the quiet confidence that audiences respond to — the energy that builds recognition, trust, and long-term brand loyalty.
At OC Fashion Week®, we encourage every partner to show up, collaborate authentically, and enjoy the experience of connecting with our community. Because the more you participate, the more you become a living part of the story.
People buy people they like — and when your presence leads, your brand follows with ease.
OCFASHIONWEEK® | Multi-Channel Media Platform
OCFASHIONWEEK® functions as a multi-channel media platform, integrating digital distribution, live experiences, and broadcast visibility.
🌟 PROMOTIONAL PLATFORMS
SEMI-ANNUAL | March 2027 – 6-Month Campaign
SILVER | $4,000 (Cart Qty 1 = One Season of @OCFashionWeek)
💡 Equivalent to only $667/month for six months of high-visibility brand exposure.
LAND (foot traffic)
Direct consumer engagement through curated on-site experiences that bring guests face-to-face with your business, products, and services.
AIR (broadcast television – optional)
1:30 Produced Reel for content ready for YouTube feature and/or IG Reels
Broadcast visibility is optional for Annual Sponsors for brands with a :30-second commercial spot ready to air.
Approved spots must be submitted within 15 days of enrollment to meet network scheduling deadlines.
• 2 × :30-second commercials on Behind the Seams® — the televised fashion-entertainment show on LATV Ch. 44, produced @OCFashionWeek.
• 10 × :30-second national spot runs on Behind the Seams on LATV tagged Official Presenter of OC Fashion Week®.
SEE (Digital Visibility & Social Media Distribution)
OCFASHIONWEEK® operates as a discovery-driven platform, delivering content to both existing and new audiences at scale.
• 2 Reels or Carousel posts per month featuring your brand or service
• Content distributed across a platform generating 1M+ organic views per 90 days
• Exposure to an audience of 100K+ unique accounts (+255% growth)
• 56%+ non-follower reach, introducing your brand to new consumers beyond existing audiences
• Reels-driven visibility (50%+ of total reach), optimized for discovery and shareability
• High engagement performance with 100K+ interactions and 5K+ shares, extending organic distribution
• Featured placement in our email newsletter reaching 14,000+ subscribers via Constant Contact
• Ongoing tagged partner visibility across social and editorial content
OCFASHIONWEEK®
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Digital Performance vs Traditional Print Placement
Traditional print placements such as regional magazine features typically offer:
- Single placement visibility
- Fixed circulation audience
- Limited engagement tracking
- No ongoing distribution beyond initial release
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In contrast, OCFASHIONWEEK® operates as a content-driven distribution platform, delivering direct message coll.aborations:
- 1M+ organic views within a 90-day window
- 100K+ unique audience reach (+255% growth)
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56% new audience discovery beyond existing followers
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High engagement (100K+ interactions, 5K+ shares) extending organic distribution
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Reels-driven visibility (50%+), optimized for ongoing algorithmic reach
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Multi-touchpoint exposure across digital, live events, and broadcast integration
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Unlike static placements, content produced through OCFASHIONWEEK® continues to circulate, engage, and reach new audiences over time—creating extended brand visibility rather than a single point of exposure.
👉 This is a multi-channel platform
PHOTOGRAPHY
• 1 professional photography session Up to 12 edited images; one-hour custom shoot tailored to your brand’s creative vision.
ANNUAL | March / September 2026 – 12-Month Collaboration
GOLD | $8,000 (Cart Qty 2 = Two Seasons of @OCFASHIONWEEK®)
💡 Equivalent to only $667/month for a full year of continuous runway, media, and digital exposure.
Bonus includes OC Swim Week (June, Catalina Island).
Privileges Include
• Category Exclusivity + Naming Rights as the Official [Category] of OCFASHIONWEEK®
• Full-year collaboration across both runway seasons (March & September 2026)
• Access to media, editorial, and PR opportunities in international fashion publications including Glamour, Harper’s Bazaar, and Marie Claire (subject to editorial availability)
• Integration into a content platform generating 1M+ organic views per 90 days
LAND (Foot Traffic & Experiential Integration)
Premium on-site visibility and direct consumer engagement through curated brand experiences.
• Guest-facing activations and immersive brand moments
• Placement within runway, VIP, and hospitality environments
• Real-world engagement with fashion-forward, high-intent audiences
AIR (Broadcast Television – Optional)
• 1:30 produced reel for YouTube and high-performing IG Reels
• Option for broadcast placement (with approved :30-second commercial submitted within 15 days)
Includes either:
• 4 × :30-second commercials on Behind the Seams® (LATV Ch. 44)
OR
• Featured 2:00-minute interview segment on LATV
SEE (Digital Visibility & Social Media Distribution)
OCFASHIONWEEK® operates as a discovery-driven platform, delivering content to both existing and new audiences at scale.
• 2 Reels or Carousel posts per month featuring your brand
• Distribution across a platform generating 1M+ organic views per 90 days
• Exposure to 100K+ unique accounts (+255% growth)
• 56%+ non-follower reach, introducing your brand to new audiences
• Reels-driven visibility (50%+ of total reach), optimized for discovery
• High engagement performance with 100K+ interactions and 5K+ shares, extending organic distribution
• Featured placement in email newsletter reaching 14,000+ subscribers (66% open rate during peak season)
• Ongoing inclusion in digital storytelling, influencer campaigns, and editorial content
PHOTOGRAPHY
• 1 custom photography session (1 hour)
• Up to 16 professionally edited images
• Styled lifestyle and product imagery aligned with your brand aesthetic
EXCLUSIVITY CLAUSE
No competing brand within your category will be accepted during your active campaign period, ensuring clear market positioning and undiluted brand visibility.
