O•C•FASHIONWEEK®
THE LUXURY MARKET OF CALIFORNIA®
INVITATIONAL TO FRONT ROW
THE GOAL
Last season, O•C•F•W® generated over 1.17M+ organic views and reached more than 109K+ accounts through discovery-driven social circulation, experiential storytelling, presentation activations, and California lifestyle media engagement.
Instagram analytics documented strong audience participation through profile visits, shares, comments, creator engagement, and discovery reach as attendees, models, stylists, creators, and press used fashion as a shared language throughout the season.
REAL COMMUNITY.
REAL MODELS.
REAL CONNECTIONS.
MARKET IMPACT
1.17M+ Organic Views
109K+ Accounts Reached
108K+ Content Interactions
56.7% Discovery Reach
14K+ Subscriber Community
66% Peak Season Open Rate
291+ Experiential Events Produced
ACCESS OUR COMMUNITY
Past seasonal activations have supported consumer participation across:
• Fashion & Apparel
• Fine Jewelry
• Beauty & Wellness
• Hospitality & Travel
• Luxury Automotive
• Lifestyle & Experiential Categories
Participating brands receive access to presentation activations, curated invitationals, experiential visibility, model castings, creator participation, editorial storytelling, and affluent California lifestyle audiences through seasonal alignment opportunities.
REAL COMMUNITY • REAL CONNECTIONS
As technology, automation, and digital media continue to accelerate, authentic real-time human connection becomes increasingly valuable.
The scarcity is no longer information — it is meaningful access, trusted communities, experiential participation, and real-world networking environments.
O•C•F•W® was designed to create those environments.
Through invitationals, presentations, model castings, hospitality integrations, editorial storytelling, and experiential activations, participating brands gain access to genuine relationship-building opportunities within one of the most influential luxury consumer markets in the United States.
In an increasingly synthetic digital landscape, real community becomes premium.
O•C•F•W® ELITE
O•C•F•W® ELITE is a strategic brand alignment program designed to position participating brands not simply for visibility, but for long-term market relevance and leadership within one of the prime luxury consumer markets in the United States.
Rather than transactional exposure, ELITE prioritizes:
• selective collaborations
• curated community touchpoints
• category exclusivity
• discovery-driven visibility
• audience development
• experiential lifestyle integration
O•C•F•W® is held twice annually — Spring and Fall — with Semi-Annual and Annual participation opportunities designed to support:
✔ Brand Loyalty
✔ Consumer Affinity
✔ Market Share
✔ Spend Development
✔ Prime Market Positioning
💡 MYTH VS•FACT
MYTH: Media drives influence.
FACT: People are the new media.
Traditional publications remain valuable, but cultural participation now drives discovery at unprecedented speed. A single authentic post shared by the right individual can outperform traditional mass circulation.
🏙 MARKET • HYPE VS•SPEND
Rodeo Drive cannot compete with Orange County retail consumption.
Orange County Fashion & Beauty Retail generates $86B+ in annual consumer spend according to U.S. Census reporting — significantly surpassing national averages.
Ask Sephora at South Coast Plaza: #1 in cosmetics sales nationwide.
Ask Jimmy Choo at South Coast Plaza: one of the top-performing U.S. locations.
Orange County is not driven by editorial mythology alone — it is supported by measurable consumer purchasing behavior.
O•C•F•W® operates within one of the most influential luxury consumer markets in the United States through verified consumer participation, experiential visibility, and aspirational California lifestyle alignment.
💳 PURCHASING POWER • COMMUNITY CONVERSION
O•C•F•W® has documented presentation-driven consumer purchasing across fashion, jewelry, beauty, hospitality, homes, and luxury automotive categories.
Over multiple seasons, participating Houses and brand partners have reported product movement and consumer conversion connected to presentation visibility, experiential participation, and affluent audience engagement.
Items purchased or influenced through past seasonal participation have ranged from couture gowns and fine jewelry to hospitality experiences, luxury vehicles, and residential real estate.
The purchasing power within the O•C•F•W® community is visible — not theoretical.
This is why Houses align with O•C•F•W® — not solely for visibility, but for consumer engagement, market positioning, and real-world conversion within one of the most influential luxury consumer markets in the United States.
🧵 PRESENTATION FORMAT
Season: August 27–29 • 2026
TIER 1 • Seasonal Capsule (12 Looks)
Designed for Houses introducing a Resort Capsule with full presentation support and media inclusion.
House Provisions:
✔ Showcase Day Production
✔ Backstage Presentation Team
✔ Three Model Castings
✔ Inclusive Featured Models
✔ Hair & Makeup Direction
✔ Music Direction & DJ
✔ Venue Setup
✔ Backstage Fittings & Lineup
✔ Guest Invitations (8)
✔ Press Invites + Press Release Inclusion
✔ AV Monitor Brand Display
✔ Pre-Fitting Day (or by appointment)
Rate: $7,200
Cart Quantity: 1
(12-look capsule)
TIER 2 • Dual Capsule Presentation (24 Looks)
Created for Houses presenting multiple Resort categories with expanded editorial visibility and elevated community integration.
Includes all Tier 1 provisions plus:
✔ Priority Model Coordination
✔ Social Carousel House Highlight
✔ Additional Guest Invitations (12 total)
✔ Editorial Feature in Glamour or Marie Claire (International Markets)
✔ Editorial Press Shoot with Featured Model + Professional Photography
Rate: $14,200
Cart Quantity: 2
(24-look capsule)
TIER 3 • Full Seasonal Presentation
For Houses presenting a complete Resort season with elevated market positioning, cover authority, and front-row visibility.
Includes all Tier 2 provisions plus:
✔ Preferred Presentation Placement
✔ Expanded Guest Invitations (16 total)
✔ Front Row Seating for Creative Representatives
✔ House Interview + Highlight Clip
✔ Cover Feature + Editorial Feature in Glamour or Marie Claire (International Markets)
✔ House Spotlight Paragraph in Global PR Recap
Rate: $16,400
Cart Quantity: 3
(36-look capsule)
🎥 VENUE & MEDIA
• Presentation Space
• Brand Identity Integration
• Press Coverage Included
• Presentation Production Team
• Experiential Lifestyle Positioning
CONTACT
Tiffany@ocfashionweek.com • 310•416•3521
Jennifer@ocfashionweek.com • Australia +61•416•222•343
Michelle@ocfashionweek.com • 949•903•8061
Jackie@ocfashionweek.com • 310•941•7657
Kathryn@ocfashionweek.com • 949•213•9252
