The Goals of OC Fashion Week are to present community opportunities vs. a one-hit-wonder ad campaign for one event. Our goal is to immerse your brand annually so that you are the pied piper of your services and campaign @ocfashionweek. By offering our exclusive campaigns, this allows your brand to thrive without competition from like brands, and the exclusivity allows for invitationals for your brand to receive new, cultivated audiences through customized collaborations.
Welcome to OC Fashion Week! Last March, OCFASHIONWEEK received over half a million media impressions through participation of guests, models, influencers, and press. Over 92k recorded engaged accounts were documented by Instagram as guest attendees used "fashion" as a language to be socially relevant in our works. It was a record for the community!
💎 OC FASHION WEEK® ELITE
OC Fashion Week® ELITE is an incentive marketing campaign built to maximize brand strategies that not only endorse your company as a leader in your industry, but also position you as a community voice within the luxury market.
This program is designed to help you grow with strategic and selective collaborations that build brand loyalty and meaningful connections. Each participating brand becomes a community builder on the runway and a recognized leader off the runway through authentic partnerships and elevated exposure.
OC Fashion Week® is presented twice a year — August 2026 and March 2027 — with options for Semi-Annual or Annual Campaigns, ensuring your brand experience is focused on developing long-term visibility, loyalty, and consumer engagement.
🧠 MYTH VS. FACT
FACT: PEOPLE ARE THE NEW MEDIA
The truth is, people are the new media.
While traditional magazines remain valuable, readership rarely compares to the real-time impact of a single, well-placed post. With the right approach, social connection can outperform mass circulation — instantly and authentically.
💰 MARKET: HYPE VS. SPEND
Rodeo Drive can't compete with the power of Orange County's retail economy.
Orange County's fashion and beauty retail spend exceeds $86 billion (pre-COVID, U.S. Census) — far surpassing the U.S. average. Ask Sephora South Coast Plaza, ranked #1 in Beauty Cosmetics sales nationwide.
While London projects $80 billion.
Orange County isn't hype — it's proven consumer spend.
It's a true Fashion Capital, built on real numbers, real shoppers, and real influence.
Semi-Annual
6-Month Campaign
Front Cover feature on M.arieClaire
💎 PRIVILEGES — LAND | AIR | SEA™
At OC Fashion Week®, participation is not just an opportunity — it's a privilege.
Your brand's visibility expands in direct proportion to your engagement.
When you attend shows, collaborate in Stories and Reels, and interact with our audiences, you're not only seen — you're remembered. These personal moments of connection make you the spokesperson of your own brand, the presence people naturally gravitate toward.
Presence is power.
It's the quiet confidence that audiences respond to — the energy that builds recognition, trust, and long-term brand loyalty.
At OC Fashion Week®, we encourage every partner to show up, collaborate authentically, and enjoy the experience of connecting with our community. Because the more you participate, the more you become a living part of the story.
People buy people they like — and when your presence leads, your brand follows with ease.
🌟 PROMOTIONAL PLATFORM
🥇 GOLD | $8,000
Single Season | Quarter (3 Months)
A focused campaign designed to immerse your brand within one OC Fashion Week® season while building visibility, alignment, and community presence.
Privileges Include
• Category alignment within OC Fashion Week®
• One-season collaboration (3 Months)
• Inclusion in media, editorial, and PR opportunities when available
• Front Cover Feature on M.arieClaire or M.en's E.squire Magazine
LAND (foot traffic)
• On-site brand presence and direct consumer interaction through curated hospitality experiences
• OC Swim Week — June 2026
AIR (broadcast visibility)
• Televised Interview :60 (1 minute, 30 seconds)
• 1 Reel for digital distribution
• Eligibility for Behind the Seams® TV show placement (if content is provided)
SEA (digital visibility & social media)
• 1–2 Instagram features during campaign period
• Monthly E-Newsletter Feature (per Quarter)
• Inclusion in OC Fashion Week® Email distribution (15,000+ subscribers, 66% open rate during peak times)
• Strategic inclusion in digital storytelling and influencer campaigns
💎 PLATINUM | $20,000 (save $4k)
ANNUAL | 12-Month Partnership (4 Quarter Collaborations)
Our premier campaign designed to position your brand as a category leader and dominant voice within the OC Fashion Week® community and the Luxury Market of California.
Privileges Include
• Category Exclusivity + Naming Rights as the Official Business of OC Fashion Week®
• Full-year collaboration (August 2026 & March 2027 seasons)
• Media, Editorial, and PR opportunities including G.lamour, H.arper's B.azaar, and M.arieClaire when available
• Front Cover Feature on M.arieClaire
• G.lamour Magazine Editorial Feature and/or E.squire Magazine
LAND (foot traffic)
• Premium on-site exposure and elevated consumer engagement through curated brand experiences
• Priority placement within event environment
• OC Swim Week — June 2026
• Includes 4 ticket giveaways + Test Drive digital campaigns
AIR (broadcast television)
• Televised Interview 2:30 (2 minutes, 30 seconds)
• 1:30 Reel for YouTube and/or viral IG distribution
• 4 × :30-second commercials on Behind the Seams® (LATV Ch. 44)
• 20 × :30-second national spot runs on Bravo, E!, and Food Network
• Tagged as Official Presenter of OC Fashion Week®
SEA (digital visibility & social media)
• 2 Reels or Carousel posts per month
• Monthly E-Newsletter Feature (12 months)
• Dedicated brand features in OC Fashion Week® Email Newsletter (15,000+ subscribers, 66% peak open rate)
• Strategic integration in influencer + campaign storytelling
