The Goals of OC Fashion Week are to present community opportunities vs. a one hit wonder ad campaign for one event. Our goal is to immerse your brand annually so that you are the pied piper of your services and campaign @ocfashionweek. By offering our exclusive campaigns this allows your brand to thrive without competition of like brands and the exclusivity allows for invitationals for your brands to receive new cultivated audiences through customized collaborations.
Welcome to OC Fashion Week! Last March OCFASHIONWEEK received over half million media impressions through participation of guests, models, influencers and press over 92k recorded engaged accounts were documented by Instagram as guest attendees used "fashion" as a language to be socially relevant in our works. It was a record for the community!
Premiere on Fashionista Now Boarding Official Fashion News and Entertainment Broadcast Show of OC Fashion Week® ch 44
OC FASHION WEEK® ELITE is incentive marketing campaign to allow for the maximum brand strategies that not only endorse your brand as the leader in the industry it is also the campaign that dedicates a PROVEN social media athlete AND (2) Two Project Managers to the account to develop your feed on a monthly basis in helping you become a community builder on the runway shows and a community leader so that you can grow with strategic and selective collaborations and endorsements.
OC FASHION WEEK Is twice a year March 2024 and September 2024
Sponsors are provided options for Semi Annual or Annual Campaigns so their brand experience is dedicated to creating Brand loyalty and incentive campaigns to develop spend. A few facts .. below
MYTH VS. FACT
FACT: PEOPLE ARE THE NEW MEDIA
The truth is people are the new media, and while we love our media magazines, sometimes readerships don't sustain or equate what is offered in mass circulation what you can obtain in a single post with the right approach.
MARKET: HYPE VS. SPEND
Rodeo Drive cannot compete with the OC retail industry Orange County Fashion and Beauty Retail is the leader in economic spend at $42.5 Billion pre covid numbers -- show according to the U.S. Census -- that we far surpass the U.S. average. Ask Sephora South Coast Plaza #1 Beauty Cosmetics in the United States. London may show $40 billion but those are projected spend in the next 5 years. Orange County neither a city nor a country is a True Fashion Capital not based on economic retail hype per Vogue, but $42.5 billion based on Consumer Spend without the aid of LA.
OC FASHION WEEK®
Is a lifestyle of Fashion Destinations in the Luxury Market it allows your brand to align with like minded brands and purveyors in the luxury market with a proven consumer spend.
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CATWALK SILVER
8 Runway Looks = $800
16 Runway Looks = $1600 - Cart Quantity 2 Early Bird Pricing.
24 Runway Looks = $2,400 Cart Quantity 3 Passenger to Fashion Travel Week. Exclusive Showcase good to book through December. (1 Passenger may come to Fashion Travel Week)
Model Castings includes:
- Hair
- Makeup
- Venue
- Djs
- Shared Showcase Day
Morning Show
AM Itinerary
- 7-9am Setup Venue
- 8-10am Hair, Makeup and Models Arrive, Rehearsals
- 9am Press Arrives
- 10am Doors Open and Seating
- 10:15am Opening Announcements
- 10:30pm Show Run
- 12:00pm Show End
Evening Show
PM Itinerary
- 1-3pm Setup Venue
- 3-5pm Hair, Makeup and Models Arrive
- 5pm Press Arrives
- 6pm Doors Open and Seating
- 615pm Opening Announcements
- 630pm Show Run
- 8pm Show End
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Model Castings begin in January 2023
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RUNWAY SEASON 2 Seasons of OC Fashion Week
$14,400 Full Collections and Private Showcase
48 Runway Looks = includes 4 Passengers to Fashion Travel Week. Exclusive Showcase good to book through December.
Select quantity cart (18)
Includes one private Villa for up to 40 -45 VIPs at a five-star location perfect for 4 guest suites, clubhouse swimming pool and overnight stays with kitchen and dining room areas. Great for Press Suites during OC Fashion Week for one-night. Great for private networking events valet parking included.
LAND (foot traffic) Traffic to your Business Products and Services.
AIR (broadcast television)
- Special Half-Hour TV programming featuring your products and/or services exclusively on Fashionista Now Boarding the televised Fashion Entertainment show on Ch.44 LATV produced @ocfashionweek 5.4 mil household coverage show is also loaded to YouTube in 7 minute segments.
- Opening and Closing Billboard :05 seconds FNB is brought to you by your company name and logo.
- 40x:30 Second Spot Run on Bravo, E! Entertainment tagged Official Presenter of OC Fashion Week® scheduled spot run rotation.
SEE (social media) Reels Campaigns
Product Cabanas
- 3 Monthly Reels and Carousels a Month
- OC Fashion Week and Broadcasting Flight of Spot Runs on Bravo, E! Entertainment and Food Network 100 Spot Run Per Quarter as the Official Presenter of OC Fashion Week Four Quarter Spot Run
- Prime Luxury Areas by Zip Code and Reach
- Exposure Affluent Zip Code Areas of Orange County
RUNWAY TEAM - Up to 6 Staff
48 Looks
- Exclusive Model Castings
- Exclusive Luxury 5-Star
- Venue no other designer may showcase
- Private Press Invitationals
- Buyer's List and Guest List included
- Exclusive Venue
- Annual Membership Program for Buyer Prospecting Selection and Meetings
- Consignment Store Placements up to 3 Months Trial in select locations
Itinerary
- 1-3pm Setup Venue
- 3-5pm Hair, Makeup and Models Arrive
- 5pm Press Arrives
- 6pm Doors Open and Seating
- 615pm Opening Announcements
- 630pm Show Run
- 8pm Show End
