We welcome companies that are advocating health and wellness with a smart strategy and approach to nutrition, healthy lifestyle habits and endorse overall wellness.
OC FASHION WEEK® FIT4THEFLY is incentive campaign to allow for the maximum brand strategies that not only endorse your brand as the leader in the industry it is also the campaign that dedicates you as the Fitness Influencer Brand of OC Fashion Week® account to develop your feed on a monthly basis in helping you become a community builder and a community leader so that you can grow your feed organically and obtain publicity with strategic and selective collaborations and endorsements.
- Included in your program are Monthly meeting for 15 minutes every first Tuesday of the Month: Create Content
- 1 Social Media Boost per month includes creative Social Media Photoshoot
- And weekly in August 15 min meetings every Tuesday
- 1 Exhibitor Space per season (6 months is one season)
- 1 Logo and Weblink on the OC Fashion Week website
- Semi-Annual 6 month Campaign (6-Monthly installments $285 cart qty: 6)
- Annual 12 month Campaign (12-Monthly installments $265 cart qty: 12)
Fit4theFly is a social media program dedicated to inspiring others to workout in:
- 60 seconds or less
- with Health and Fitness inspiring content
- DM Collaborations
- Cover Model Influencers
- Influencing Runway Models
- Influencing Fashion Travelers
OC FASHION WEEK Is twice a year March 2025 and this season Sept 2024
Sponsors are provided options for Semi Annual or Annual Campaigns so their brand experience is dedicated to creating Brand loyalty and incentive campaigns to develop spend. A few facts .. below
MYTH VS. FACT
FACT: PEOPLE ARE THE NEW MEDIA
The truth is people are the new media, and while we love our media magazines, sometimes readerships don't sustain or equate what is offered in mass circulation what you can obtain in a single post with the right approach.
MARKET: HYPE VS. SPEND
Rodeo Drive cannot compete with the OC retail industry Orange County Fashion and Beauty Retail is the leader in economic spend at $45.2 Billion pre covid numbers -- show according to the U.S. Census -- that we far surpass the U.S. average. Ask Sephora South Coast Plaza #1 Beauty Cosmetics in the United States. London may show $40 billion but those are projected spend in the next 5 years. Orange County neither a city nor a country is a True Fashion Capital not based on economic retail hype per Vogue, but $45.2 billion based on Consumer Spend without the aide of LA.
OC FASHION WEEK®
Is a lifestyle of Fashion Destinations in the Luxury Market it allows your brand to align with like minded brands and purveyors in the luxury market with a proven consumer spend.
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Annual Program DELIVERABLES include
LAND:: AIR:: SEE (Digital/Social)
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We Offer 3 Components that allow your brand to be a major Partner of OC Fashion Week's thriving luxury market that has a market reach of influencers that the television Bravo calculated at 3.2 Million Impressions in a Single Day March 2019 at the Celebrity Cruises Runway show alone for bloggers.
LAND:: Foot Traffic is an intangible asset to any brand is having consumers in a difficult market. Working as a leading partners for luxury resorts for over 15 years has allowed us to customize experiences as well as on-foot to your store location while staying within the hotel guidelines of what's required for the Covid Environment.
Outdoor Signage - Media Wall - Your Logo Featured as a Media Wall for Press Allows for Maximum Exposure during press and blogger interviews.
Hospitality Feature - Engage with Consumers in an Outdoor Setting your Brand is not presented simply to Promote At People you become a Function of OC Fashion Week so you are a viable part of the Community and a Necessity during their attendance.
AIR:: OC Fashion Week is broadcasted on KWHY TV an international cable channel allowing for a double market penetration in both hispanic and english markets from San Diego to Palm Springs.
- 1x :30 Minute Interview featuring your company and business to share insight of your involvement into OC Fashion Week®.
SEE: OC Fashion Week® quintriples in Impressions by tenfold as the guest attendees arrive, and not just any guest, this season guests with 100k or more are secured in private luxury suite with an Outdoor Balcony provided products in advance for Product Reviews.
Additional Perks at the Annual Level
- Influencers are provided Gift Bags
- Placement of Gift Bag Insertions
- Annual 3 Rotating Main Banner Ad on OC Fashion Week.com with click through to your Website and Instagram Link
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- NAMING RIGHTS OCFASHIONWEEK's
- FIT4THEFLY IS PRESENTED BY YOUR COMPANY NAME
- Opportunities to Collaborate with Fitness Opportunities for Models to Workout and Photo Opportunities
- Content Collaborations with your Company Team
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- 1 Large Banner Ad on Website and Email Newsletter
- 1 Carousel Post per Quarter in addition to Reels
