The Social Edit by HAUTEOC — Monthly Editorial Placement
Overview
A premium editorial placement within The Social Edit by HAUTEOC, the official e-newsletter and editorial extension of OC Fashion Week®, designed for brands seeking credibility, visibility, and sustained audience engagement.
With 14,000+ subscribers and a 66% open rate, this is editorial access inside the OC Fashion Week® ecosystem.
Leading up to OC Fashion Week®, we reach over half a million views on average—delivering higher readership than most local magazines and sustaining brand visibility far longer than a traditional coffee-table feature.
Brands that actively collaborate within OC Fashion Week® programs consistently experience greater visibility, impressions, and audience growth than passive placements.
OC Fashion Week® — The Luxury Market of California | Selective by design. Elevated by responsibility in fashion, beauty, health, and wellness.
Editorial Format (Per Monthly Placement)
Each monthly placement includes:
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1 short-form video (15–30 seconds)
Built from trending social formats, executed in a magazine-style editorial aesthetic suitable for Reels / Shorts.
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300-word written editorial feature
Magazine-style narrative highlighting the brand, trend relevance, and insider perspective.
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Editorial credits & attribution
Proper publication-style credits for brand and contributors.
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Collaborative distribution
Content is shared via collaborative posting to maximize reach and impressions.
Collaboration Requirement:
All collaborators must be set to Creator status and actively engaged during the posting window to optimize performance.
What’s Included
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One editorial placement per month
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Distribution via:
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Brand mention and call-to-action
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Editorial-style integration (not banner advertising)
Editorial Themes
Placements are delivered within curated editorial themes, including:
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The Pose (Interiors, space, product, automotive)
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How to Eat Your Skincare (Food, wellness, ingredients)
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FIT4THEFLY (Fitness, recovery, wellness)
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Shine Bright Like a Diamond (Jewelry & accessories)
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Official Smile (Dental aesthetics)
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Friends, Trends & Trade Secrets (Retail stores & boutiques)
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The Escape (Travel & hospitality — sold out for 2026)
Themes are assigned based on category alignment and availability.
Editorial Category Status
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Aesthetics / Skincare (Sold Out for 2026)
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Hydration (Sold Out for 2026)
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Plastic Surgery (Sold Out for 2026)
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Travel / Hospitality (Sold Out for 2026)
Currently Open:
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Automotive / Cars
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Interior Design
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Swimming Pools & Outdoor Living
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Jewelry & Accessories
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Fitness & Wellness
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Dining, Restaurants & Wellness Cuisine
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Smile & Aesthetic Dentistry
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Retail Stores & Boutiques
Category Exclusivity
Category exclusivity is available only for qualifying 6-month or annual placements.
Once confirmed, no additional brands in that category are accepted during the term.
Pricing Options
Monthly Placement
$675 per month
3-Month Placement + Bonus Month
$675 per month for 3 months
(4 months total, with bonus month included — effective monthly value averages $506)
11-Month Placement + Bonus Month
$675 per month for 11 months
(12 months total, with bonus month included — effective monthly value averages $619 | preferred annual placement)
Annual Editorial Partner Benefit
Annual placements receive priority access to extended editorial consideration opportunities through affiliated media channels, subject to editorial alignment and review.
Availability
Availability is intentionally limited to preserve editorial quality, audience trust, and category clarity.
Category
Digital Product / Editorial Placement
A-List Access: Emerging Runway Talent
Editorial placements may feature collaboration with emerging runway models and creative talent discovered within the OC Fashion Week® community.
The OC runway network includes:
This A-List talent pool represents the next generation of fashion faces, creatives, and tastemakers—individuals actively shaping what’s next across runway, editorial, and social platforms.
Features are curated to reflect an “in-the-know” point of view, spotlighting fresh talent, cultural relevance, and insider access rather than mass-market exposure.
Why This Matters
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Emerging models drive organic reach and discovery
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Fashion audiences respond to new faces before they go mainstream
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Brands gain cultural credibility by aligning early
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Editorials feel current, not commercial
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Content mirrors how real fashion media sources talent
Placement Note
Talent selection and creative direction are curated by the editorial team to align with brand positioning, storytelling, and platform performance.