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The Goals of OC Fashion Week are to present community opportunities vs. a one hit wonder ad campaign for one event. Our goal is to immerse your brand annually so that you are the pied piper of your services and campaign @ocfashionweek. By offering our exclusive campaigns this allows your brand to thrive without competition of like brands and the exclusivity allows for invitationals for your brands to receive new cultivated audiences through customized collaborations. 

Welcome to OC Fashion Week! Last March OCFASHIONWEEK received over half million media impressions through participation of guests, models, influencers and press over 92k recorded engaged accounts were documented by Instagram as guest attendees used "fashion" as a language to be socially relevant in our works. It was a record for the community! 

Premiere on Fashionista Now Boarding Official Fashion News and Entertainment Broadcast Show of OC Fashion Week®  ch 44 

OC FASHION WEEK® ELITE is incentive marketing campaign to allow for the maximum brand strategies that not only endorse your brand as the leader in the industry it is also the campaign that dedicates a PROVEN social media athlete AND (2) Two Project Managers to the account to develop your feed on a monthly basis in helping you become a community builder on the runway shows and a community leader so that you can grow  with strategic and selective collaborations and endorsements. 

 OC FASHION WEEK Is twice a year September 2024 and March 2024

Sponsors are provided options for Semi Annual or Annual Campaigns so their brand experience is dedicated to creating Brand loyalty and incentive campaigns to develop spend. A few facts .. below

MYTH VS. FACT 

FACT: PEOPLE ARE THE NEW MEDIA

The truth is people are the new media, and while we love our media magazines,  sometimes readerships don't sustain or equate what is offered in mass circulation what you can obtain in a single post with the right approach.

MARKET: HYPE VS. SPEND

Rodeo Drive cannot compete with the OC retail industry Orange County Fashion and Beauty Retail is the leader in economic spend at $42.5 Billion pre covid numbers -- show according to the U.S. Census -- that we far surpass the U.S. average. Ask Sephora South Coast Plaza #1 Beauty Cosmetics in the United States. London may show $40 billion but those are projected  spend in the next 5 years. Orange County neither a city nor a country is a True Fashion Capital not based on economic retail hype per Vogue, but $42.5 billion based on Consumer Spend without the aid of LA.

OC FASHION WEEK® 

Is a lifestyle of  Fashion Destinations in the Luxury Market it allows your brand to align with like minded brands and purveyors in the luxury market with a proven consumer spend.

DELIVERABLES  LAND:: AIR:: SEE

We Offer 3 Components that allow your brand to be a major Partner of OC Fashion Week's thriving luxury market that has a market reach of influencers that the television Bravo calculated at 3.2 Million Impressions in a Single Day March 2019 at the Celebrity Cruises Runway show alone for bloggers. Last March @ocfashionweek IG experienced half a million impressions on instagram with over 92k highly engaged accounts featuring sponsor media handles.

LAND:: Foot Traffic is an intangible asset to any brand is having consumers in a difficult market. Working as a leading partners for luxury resorts for over 15 years has allowed us to customize experiences as well as on-foot to your store location while staying within the hotel guidelines of what's required for the Covid Environment. 30 Tickets for you and your VIPs during Orange County Fashion Week® used as incentive to drive interest to your business associations. 

Outdoor Signage - Media Wall - Your Logo Featured as a Media Wall for Press Allows for Maximum Exposure during press and blogger interviews.

Hospitality Feature - Engage with Consumers in an Outdoor Setting your Brand is not presented simply to Promote At People you become a Function of OC Fashion Week so you are a viable part of the Community and a Necessity during their attendance. Front Row and Fabulous Sponsor 30 Minutes Enter in for Early Seating honored for you and your guests to secure fabulous seating.

AIR::  OC Fashion Week is broadcasted on LATV an international cable channel allowing for a double market penetration in both hispanic and english markets from San Diego to Palm Springs.  

• 1 :30 second commercial production includes (1 Review and 1 Revision)
• You are entitled 2x:30 Second Commercial Spot Runs per Episode Shows or 1x 90 second Segment featuring your company and business to share insight of your involvement into OC Fashion Week
• You are entitled opportunities to be an active host on the television show Fashionista Now Boarding® host training is on the spot, we allow for full dedicated team to convert your role as business owner into a television host, this portion is invaluable. You will be interviewing guests Behind the Scenes as we like to call it "Behind the Seams" of the Catwalk. Introducing you as an Expert Purveyor in your field of work.
• Scheduled Video Shoot with our amazing Film Team will be included in this package and your choice of two Runway models in your preferred target demos we assist with this. 

SEE:  OC Fashion Week® quintriples in Impressions by tenfold as the guest attendees arrive.

Custom Consult 9-Grid Social Media Posts on your Feed with 2 Collaborations per month for 3 Months. Carefully Crafted Content to establish you as an influencer in your field of work. 

• Monthly Social Media Shoots and Styled Wardrobing to collaborate with photo features and collaborations on your work.
• Placement of Gift Bag Insertions are done Two Weeks in Advance of Orange County Fashion Week®
• Annual Monthly Email Blasts with Prominent Banner Add to 8k localized subscribers - Open Rate is 66% during peak season
• Annual 3 Rotating Banner Ad on OC Fashion Week.com with click through to your Website and Instagram Link 

Includes Category Exclusivity and Naming Rights no other company with competing products and/or services may come in.