The Goals of OC Fashion Week are to present community opportunities vs. a one hit wonder ad campaign for one event. Our goal is to immerse your brand annually so that you are the pied piper of your services and campaign @ocfashionweek. By offering our exclusive campaigns this allows your brand to thrive without competition of like brands and the exclusivity allows for invitationals for your brands to receive new cultivated audiences through customized collaborations.
Welcome to OC Fashion Week! Last March OCFASHIONWEEK received over half million media impressions through participation of guests, models, influencers and press over 92k recorded engaged accounts were documented by Instagram as guest attendees used "fashion" as a language to be socially relevant in our works. It was a record for the community!
Premiere on Fashionista Now Boarding Official Fashion News and Entertainment Broadcast Show of OC Fashion Week® ch 44
OC FASHION WEEK® ELITE is incentive marketing campaign to allow for the maximum brand strategies that not only endorse your brand as the leader in the industry it is also the campaign that dedicates a PROVEN social media athlete AND (2) Two Project Managers to the account to develop your feed on a monthly basis in helping you become a community builder on the runway shows and a community leader so that you can grow with strategic and selective collaborations and endorsements.
OC FASHION WEEK Is twice a year March 2024 and September 2024
Sponsors are provided options for Semi Annual or Annual Campaigns so their brand experience is dedicated to creating Brand loyalty and incentive campaigns to develop spend. A few facts .. below
MYTH VS. FACT
FACT: PEOPLE ARE THE NEW MEDIA
The truth is people are the new media, and while we love our media magazines, sometimes readerships don't sustain or equate what is offered in mass circulation what you can obtain in a single post with the right approach.
MARKET: HYPE VS. SPEND
Rodeo Drive cannot compete with the OC retail industry Orange County Fashion and Beauty Retail is the leader in economic spend at $42.5 Billion pre covid numbers -- show according to the U.S. Census -- that we far surpass the U.S. average. Ask Sephora South Coast Plaza #1 Beauty Cosmetics in the United States. London may show $40 billion but those are projected spend in the next 5 years. Orange County neither a city nor a country is a True Fashion Capital not based on economic retail hype per Vogue, but $42.5 billion based on Consumer Spend without the aid of LA.
OC FASHION WEEK®
Is a lifestyle of Fashion Destinations in the Luxury Market it allows your brand to align with like minded brands and purveyors in the luxury market with a proven consumer spend.
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RUNWAY SILVER PACKAGE
CATWALK FULL SHOW: PACKAGE A
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8 Runway Looks = $1,500 Cart Quantity 1 Exclusive Showcase good to book through December. Early Bird through November 30, 2023.)
Model Castings includes:
- Hair
- Makeup
- Venue
- Djs
- Shared Showcase Day
- BTS Runway Team
- Model Castings
- Models up to 36 Models
- 36 Tickets +
- Includes Press Release
- Scheduled Photography Shoot with 2 Runway Models
- Editorial Feature in Glamour or Harper's Magazine
Pre-Fitting Day or schedule by Appt.
Afternoon Show
AM Itinerary
- 10am-12noon Setup Venue
- 12-2pm Hair, Makeup and Models Arrive, Rehearsals
- 3pm Press Arrives
- 4pm Doors Open and Seating
- 4:15pm Opening Announcements
- 4:30pm Show Run
- 6:00pm Show End
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CATWALK FULL SHOW: PACKAGE B
RUNWAY SEASON GOLD
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Full Collections and Private Showcase
16 Runway Looks = (Cart Quantity 2 ) $3,000
LAND (foot traffic) Traffic to your Business Products and Services.
AIR (broadcast television)
- Special 7 Minute TV programming featuring your products and/or services exclusively on Fashionista Now Boarding the televised Fashion Entertainment show on Ch.44 LATV produced @ocfashionweek 5.4 mil household coverage show is also loaded to YouTube in 7 minute segments.
- Opening and Closing Billboard :05 seconds FNB is brought to you by your company name and logo.
SEE (social media) Reels Campaigns
- 3 Monthly Reels and Carousels a Month
24 Looks | (Cart Quantity 3) $4,500
FEATURED COLLECTIONS TRUNK SHOW
RUNWAY TEAM - Up to 4 Staff
- Exclusive Model Castings
- Private Press Invitationals
- Buyer's List and Guest List included
- Venue
- Plus all of the above
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DESTINATION : FASHION TRAVEL WEEK PACKAGE
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24 Looks | $9,000 (Cart 6)
DESTINATION SHOOT ON @FASHIONTRAVELWEEK (1) PASSENGER MAY COME air not included Trip to Europe with runway team.
PLUS RUNWAY SHOW AT OCFASHIONWEEK 24 LOOKS
RUNWAY TEAM - Up to -6 Staff
- Exclusive Model Castings
- Private Press Invitationals
- Buyer's List and Guest List included
- Exclusive Venue
- Annual Membership Program for Buyer Prospecting Selection and Meetings
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- Front Cover Feature in Harper's Bazaar Magazine | SHOOT IN NOV
- plus all of the above
