The Goals of OC Fashion Week are to present community opportunities vs. a one hit wonder ad campaign for one event. Our goal is to immerse your brand annually so that you are the pied piper of your services and campaign @ocfashionweek. By offering our exclusive campaigns this allows your brand to thrive without competition of like brands and the exclusivity allows for invitationals for your brands to receive new cultivated audiences through customized collaborations.
Welcome to OC Fashion Week! Last March OCFASHIONWEEK received over half million media impressions through participation of guests, models, influencers and press over 92k recorded engaged accounts were documented by Instagram as guest attendees used "fashion" as a language to be socially relevant in our works. It was a record for the community!
Premiere on Fashionista Now Boarding Official Fashion News and Entertainment Broadcast Show of OC Fashion Week® ch 44
OC FASHION WEEK® ELITE is incentive marketing campaign to allow for the maximum brand strategies that not only endorse your brand as the leader in the industry it is also the campaign that dedicates a PROVEN social media athlete AND (2) Two Project Managers to the account to develop your feed on a monthly basis in helping you become a community builder on the runway shows and a community leader so that you can grow with strategic and selective collaborations and endorsements.
OC FASHION WEEK Is twice a year September 2022 and March 2023
Sponsors are provided options for Semi Annual or Annual Campaigns so their brand experience is dedicated to creating Brand loyalty and incentive campaigns to develop spend. A few facts .. below
MYTH VS. FACT
FACT: PEOPLE ARE THE NEW MEDIA
The truth is people are the new media, and while we love our media magazines, sometimes readerships don't sustain or equate what is offered in mass circulation what you can obtain in a single post with the right approach.
MARKET: HYPE VS. SPEND
Rodeo Drive cannot compete with the OC retail industry Orange County Fashion and Beauty Retail is the leader in economic spend at $42.5 Billion pre covid numbers -- show according to the U.S. Census -- that we far surpass the U.S. average. Ask Sephora South Coast Plaza #1 Beauty Cosmetics in the United States. London may show $40 billion but those are projected spend in the next 5 years. Orange County neither a city nor a country is a True Fashion Capital not based on economic retail hype per Vogue, but $42.5 billion based on Consumer Spend without the aid of LA.
OC FASHION WEEK®
Is a lifestyle of Fashion Destinations in the Luxury Market it allows your brand to align with like minded brands and purveyors in the luxury market with a proven consumer spend.
DELIVERABLES LAND:: AIR:: SEE
We Offer 3 Components that allow your brand to be a major Partner of OC Fashion Week's thriving luxury market that has a market reach of influencers that the television Bravo calculated at 3.2 Million Impressions in a Single Day March 2019 at the Celebrity Cruises Runway show alone for bloggers. Last March @ocfashionweek IG experienced half a million impressions on instagram with over 92k highly engaged accounts featuring sponsor media handles.
LAND:: Foot Traffic is an intangible asset to any brand is having consumers in a difficult market. Working as a leading partners for luxury resorts for over 15 years has allowed us to customize experiences as well as on-foot to your store location while staying within the hotel guidelines of what's required for the Covid Environment.
Outdoor Signage - Media Wall - Your Logo Featured as a Media Wall for Press Allows for Maximum Exposure during press and blogger interviews.
Hospitality Feature - Engage with Consumers in an Outdoor Setting your Brand is not presented simply to Promote At People you become a Function of OC Fashion Week so you are a viable part of the Community and a Necessity during their attendance.
AIR:: OC Fashion Week is broadcasted on LATV an international cable channel allowing for a double market penetration in both hispanic and english markets from San Diego to Palm Springs.
- You are entitled 2x:30 Second Commercial Spot Runs per Episode Shows or 1x 90 second Segment featuring your company and business to share insight of your involvement into OC Fashion Week
- You are entitled opportunities to be an active host on the television show Fashionista Now Boarding® host training is on the spot, we allow for full dedicated team to convert your role as business owner into a television host, this portion is invaluable. You will be interviewing guests Behind the Scenes as we like to call it "Behind the Seams" of the Catwalk. Introducing you as an Expert Purveyor in your field of work.
- Scheduled Video Shoot with our amazing Film Team will be included in this package and your choice of two Runway models in your preferred target demos we assist with this.
SEE: OC Fashion Week® quintriples in Impressions by tenfold as the guest attendees arrive.
- Influencers are provided Gift Bags and Product Reviews
- Placement of Gift Bag Insertions are done Two Weeks in Advance
- Annual Monthly Email Blasts with Prominent Banner Add to 12k localized subscribers - Open Rate is 66% during peak season
- Annual 3 Rotating Banner Ad on OC Fashion Week.com with click through to your Website and Instagram Link
- Scheduled Photography Shoot Quarterly with two (2) Runway Models per Quarter.
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PROMOTIONAL PLATFORMS
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SEMI ANNUAL
SILVER | $4,000 1 Seasons of @ocfashionweek (Cart Qty 1 March 2024, 6 Month Collab Campaigns or Sept 2023
LAND (foot traffic) - Traffic to your Business Products and Services.
AIR (broadcast television)-
- 2x: 30 Second Spots on Fashionista Now Boarding televised Fashion Entertainment show on Ch.44 LATV produced @ocfashionweek
- 10x:30 Second Spot Run on Bravo, E! Entertainment tagged Official Presenter of OC Fashion Week®
SEE (social media) - 2 Reel / Carousel posts on Instagram featuring your products / or Services per month.
PHOTOGRAPHY - Monthly photographer with up to 4 models per month lifestyle and product shots and/or services up to 30 edited photos. Custom shoot based on preferences shoots will last one hour.
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ANNUAL
GOLD | $8,000 two quarter minimum 12 Months two (2) Seasons of @ocfashionweek (Cart Qty 2) per event, Two Runway Seasons September 2023 and March 2024, 12 Month Campaign Collaboration.
- Category Exclusivity
- Naming Rights as the Official "Business" of OC Fashion Week®
LAND (foot traffic) - Traffic to your Business Products and Services.
AIR (broadcast television)-
- 4x: 30 Second Spots on Fashionista Now Boarding televised Fashion Entertainment show on Ch.44 LATV produced @ocfashionweek
- 20x:30 Second Spot Run on Bravo, E! Entertainment tagged Official Presenter of OC Fashion Week®
- 1 Complimentary Passenger Ticket to Fashion Travel Week June 3-June 10th Barcelona, Cannes and Florence join @ocfashionweek and designers on an incredible journey for fashion photography and fashionable cities! Offer expires March 15, 2023.
SEE (social media) - 2 Reel / Carousel posts on Instagram featuring your products / or Services per month.
PHOTOGRAPHY - Monthly photographer with up to 4 models per month lifestyle and product shots and/or services up to 30 edited photos. Custom shoot based on preferences shoots will last one hour.
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PRESENTER | $24,000 PER RUNWAY SEASON for the value of a marketing professional at approx $2,000 per month except receive an entire OC Fashion Week Promotional Team for the year! (Cart Qty 4) 40 VIP Tickets each season 12 Months of Campaigns and one private event held at your place of business during @ocfashionweek.
Includes one private Villa for up to 40 -45 VIPs at a five-star location perfect for 4 guest suites, clubhouse swimming pool and overnight stays with kitchen and dining room areas. Great for Press Suites during OC Fashion Week for one-night. Great for private networking events valet parking included.
LAND (foot traffic) Traffic to your Business Products and Services.
AIR (broadcast television)
- Special Half-Hour TV programming featuring your products and/or services exclusively on Fashionista Now Boarding the televised Fashion Entertainment show on Ch.44 LATV produced @ocfashionweek 5.4 mil household coverage show is also loaded to YouTube in 7 minute segments.
- Opening and Closing Billboard :05 seconds FNB is brought to you by your company name and logo.
- 40x:30 Second Spot Run on Bravo, E! Entertainment tagged Official Presenter of OC Fashion Week® scheduled spot run rotation.
SEE (social media)
- Customize Social Themed Programs
- 3 Monthly Reels and Carousels a Month
- Award presenter at the Red Carpet Awards
Includes Category Exclusivity and Naming Rights no other company with competing products and/or services may come in.
- OC Fashion Week and Broadcasting Flight of Spot Runs on Bravo, E! Entertainment and Food Network 400 Spot Run Per Quarter as the Official Presenter of OC Fashion Week Four Quarter Spot Run
- Prime Luxury Areas by Zip Code and Reach
- Exposure Affluent Zip Code Areas of Orange County
Exclusive Studio Shoots and Monthly Models up to 8 per month featuring product and lifestyle shoots, and fun custom reels up to 6X: 90 second reels with trending music. 50 edited photos.
