The Goals of OC Fashion Week are to present community opportunities vs. a one hit wonder ad campaign for one event. Our goal is to immerse your brand annually so that you are the pied piper of your services and campaign @ocfashionweek. By offering our exclusive campaigns this allows your brand to thrive without competition of like brands and the exclusivity allows for invitationals for your brands to receive new cultivated audiences through customized collaborations.
Welcome to OC Fashion Week! Last March OCFASHIONWEEK received over half million media impressions through participation of guests, models, influencers and press over 92k recorded engaged accounts were documented by Instagram as guest attendees used "fashion" as a language to be socially relevant in our works. It was a record for the community!
Premiere on Fashionista Now Boarding Official Fashion News and Entertainment Broadcast Show of OC Fashion Week® ch 44
OC FASHION WEEK® ELITE is incentive marketing campaign to allow for the maximum brand strategies that not only endorse your brand as the leader in the industry it is also the campaign that dedicates a PROVEN social media athlete AND (2) Two Project Managers to the account to develop your feed on a monthly basis in helping you become a community builder on the runway shows and a community leader so that you can grow with strategic and selective collaborations and endorsements.
OC FASHION WEEK Is twice a year March 2024 and September 2024
Sponsors are provided options for Semi Annual or Annual Campaigns so their brand experience is dedicated to creating Brand loyalty and incentive campaigns to develop spend. A few facts .. below
MYTH VS. FACT
FACT: PEOPLE ARE THE NEW MEDIA
The truth is people are the new media, and while we love our media magazines, sometimes readerships don't sustain or equate what is offered in mass circulation what you can obtain in a single post with the right approach.
MARKET: HYPE VS. SPEND
Rodeo Drive cannot compete with the OC retail industry Orange County Fashion and Beauty Retail is the leader in economic spend at $42.5 Billion pre covid numbers -- show according to the U.S. Census -- that we far surpass the U.S. average. Ask Sephora South Coast Plaza #1 Beauty Cosmetics in the United States. London may show $40 billion but those are projected spend in the next 5 years. Orange County neither a city nor a country is a True Fashion Capital not based on economic retail hype per Vogue, but $42.5 billion based on Consumer Spend without the aid of LA.
OC FASHION WEEK®
Is a lifestyle of Fashion Destinations in the Luxury Market it allows your brand to align with like minded brands and purveyors in the luxury market with a proven consumer spend.
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RUNWAY SILVER PACKAGE
CATWALK FULL SHOW: PACKAGE A
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8 Runway Looks = $800.00 Cart Quantity 1 Exclusive Showcase good to book through December. Early Bird through Feb 10th 2024
Model Castings includes:
- Hair
- Makeup
- Venue
- Djs
- Shared Showcase Day
- BTS Runway Team
- Model Castings
- Runway Model
- 8 Tickets + Includes Press Release
- Pre-Fitting Day or schedule by Appt.
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RUNWAY SILVER PACKAGE
CATWALK FULL SHOW: PACKAGE A
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16 Runway Looks = $1600.00 Cart Quantity 2 Showcase good to book through December. Early Bird through Feb 10th 2024
Model Castings includes:
- Hair
- Makeup
- Venue
- Djs
- Shared Showcase Day
- BTS Runway Team
- Model Castings
- Runway Model
- Project Manager with 16 Looks
- 16 Tickets + Includes Press Release
- Pre-Fitting Day or schedule by Appt.
- Editorial Press Shoot with 2 Runway Models and Professional Photography
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RUNWAY PLATINUM PACKAGE
CATWALK FULL SHOW:
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24 Runway Looks = $2,400.00 Cart Quantity 3 Exclusive Showcase good to book through December. Early Bird through Feb 10th 2024
Model Castings includes:
- Hair
- Makeup
- Venue
- Djs
- Shared Showcase Day
- BTS Runway Team
- Model Castings
- Runway Model
- Project Manager with 16 Looks
- 24 Tickets + Includes Press Release
- Pre-Fitting Day or schedule by Appt.
- Editorial Press Shoot with 4 Runway Models and Professional Photography
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Super Package
24 Runway Looks = $6,400.00 Cart Quantity 8 Exclusive Showcase good to book through December. Early Bird through Feb 10th 2024
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Model Castings includes:
- Hair
- Makeup
- Venue
- Djs
- Shared Showcase Day
- BTS Runway Team
- Model Castings
- Runway Model
- Project Manager with 16 Looks
- 36 Tickets + Includes Press Release
- Pre-Fitting Day or schedule by Appt.
- Harper's Editorial Press Shoot with Runway Models and Professional Photography
- Interview for Television
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FASHION TRAVEL WEEK - NOVEMBER
OC FASHION WEEK + FASHION TRAVEL WEEK
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24 Runway Looks = $8,000.00 Cart Quantity 10 Exclusive Showcase good to book through December. Early Bird through Feb 10th 2024
6-8 LOOKS ON FASHION TRAVEL WEEK®: AUSTRALIA Join us on Celebrity Cruises good for Designer Passengers , other passengers may join and pay separate. Details Ahead.
DEADLINE MARCH 10TH
Model Castings includes:
- Hair
- Makeup
- Venue
- Djs
- Shared Showcase Day
- BTS Runway Team
- Model Castings
- Runway Model
- Project Manager with 16 Looks
- 36 Tickets + Includes Press Release
- Pre-Fitting Day or schedule by Appt.
- Harper's Editorial Press Shoot with Runway Models and Professional Photography
- Interview for Television
Afternoon Show
AM Itinerary
- 10am-12noon Setup Venue
- 12-2pm Hair, Makeup and Models Arrive, Rehearsals
- 3pm Press Arrives
- 4pm Doors Open and Seating
- 4:15pm Opening Announcements
- 4:30pm Show Run
- 6:00pm Show End
