OC FASHION WEEK® ELITE is an incentive marketing campaign to allow for the maximum brand strategies that not only endorse your brand as the leader in the industry, but is also a campaign that dedicates a Project Manager to the account to develop your feed every month. This will help you become a community builder and a community leader so that you can grow your feed organically and obtain publicity with strategic and selective collaborations and endorsements.
OC FASHION WEEK® Is twice a year March and Sept every year. New this season is the Official Launch of Fashion Travel Week® an international publicity campaign designed for global outreach and connection in three countries Cannes, Barcelona and France in the luxury marketing of those regions. Inquire about our international publicity campaigns as an official publicity sponsor! Sponsors are provided options for Semi-Annual or Annual Campaigns. Their brand experience is dedicated to creating brand loyalty and incentive campaigns to develop spend. Here are a few facts below:
MYTH VS. FACT
FACT: PEOPLE ARE THE NEW MEDIA
The truth is people are the new media! While we love our media magazines, sometimes readerships don't sustain or equate what is offered in mass circulation and/or an "unsearchable" clickbook magazine vs. what you can obtain in a single post with the right approach. OC Fashion Week® This past March 2023 experienced over half a million 727k impressions a record for our feed and over 92k highly engaged accounts with a demographics of A25-54+ and affluent guest attendees with HHI 150k+ the combined audience and model influencers combined a unique opportunities for sponsors and designers. Source: Instagram
MARKET: HYPE VS. SPEND
Rodeo Drive cannot compete with the OC retail industry Orange County Fashion. Not only that, Beauty Retail is the leader in economic spending at $45.2 Billion pre covid numbers -- shown according to the U.S. Census -- which surpass the U.S. average. Ask Sephora South Coast Plaza #1 Beauty Cosmetics in the United States. London may show $40 billion but those are projected spend in the next 5 years. Orange County, neither a city nor a country, is a True Fashion Capital. This is not based on economic retail hype per Vogue, but $45.2 billion based on Consumer Spend without the aid of LA. Source: United States Census, Applied Geographic Solutions 2019, London Fashion Week 2020.
OC FASHION WEEK®
Is a lifestyle of Fashion Destinations in the Luxury Market it allows your brand to align with like minded brands and purveyors in the luxury market with a proven consumer spend.
DELIVERABLES LAND:: AIR:: SEE
We Offer 3 Components that allow your brand to be a major Partner of OC Fashion Week's thriving luxury market that has a market reach of influencers that the television Bravo calculated at 3.2 Million Impressions in a Single Day March 2019 at the Celebrity Cruises Runway show alone for bloggers.
LAND:: Foot Traffic is an intangible asset to any brand is having consumers in a difficult market. Working as a leading partners for luxury resorts for over 15 years has allowed us to customize experiences as well as on-foot to your store location while staying within the hotel guidelines of what's required for the Covid Environment.
Outdoor Signage - Media Wall - Your Logo Featured as a Media Wall for Press Allows for Maximum Exposure during press and blogger interviews.
Hospitality Feature - Engage with Consumers in an Outdoor Setting your Brand is not presented simply to Promote At People you become a Function of OC Fashion Week so you are a viable part of the Community and a Necessity during their attendance.
Quarterly PhotoShoots -
Your brand is entitled Brand Activation Opportunities and unique customized brand campaigns opportunities:
Promotional collateral for your brand may include ideas as:
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Branded Press Badges with your company logo
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Branded Flower Wall
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Approx 36-70 models will be casted of the audition turnouts.
This is an exciting time as Models will endorse your brand and services in anticipation of the big show allowing for all new content to be created built in anticipation of the main runway shows ahead models are just as heavily exposed as influencers and do not purchase their followers authentic followers are illuminated.
Publicity and News Releases - also provided with headlines of your company's support surrounding the model castings of OC Fashion Week the luxury market of California's all new lineup of models celebrated by your company's name starting Sept 2023 and/or March 2024.
Designated Senior Project Manager - For Exclusive Quarterly Photoshoots and 2 Major Magazine Features for the Year proceeding the main show for the March Issue 2024 and the Sept Issues of 2023. Official Local Fashion Luxury Magazine TBA following end of the year advisory meetings. Weekly 15 min meetings Wednesdays beginning this September.
Having expert influencers provides saavy approach to collaborating with in-house marketing teams on furthering your brands exposure. This insider teamwork effort helps diversify the ways in which your brand is received in more ways than one.
PACKAGE I.
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GOLD LEVEL $10,000.00 - 6 MONTH CAMPAIGN
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Enjoy the Semi-Annual Monthly Exposure (September through March or March through September program) as follows
LAND :: Foot Traffic to place of business and/or services
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Live at OC Fashion Week®
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Exhibitor Space (1) Day @OCFashionWeek includes table and two chairs
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16 FrontRow Daily Fast pass Tickets for you and your guests or Giveaways
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Step and Repeat Wall Logo placement Daily
AIR:: Broadcast
OC Fashion Week® is broadcasted on LATV Ch 44 an international cable channel allowing for a double market penetration in both hispanic and english markets from San Diego to Palm Springs. Air Dates TBA
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You are entitled 2x:30 Second Commercial Spot Runs per Behind the Seams TV Show aired on KXLA or Behind the Seams Special Feature
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1x: 3:00 Minute Segment featuring your company and business to share insight of your involvement into OC Fashion Week
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30 Commercial Spots to run on networks Bravo, E! and Foodnetwork beginning Sept 15th 2023 or February 2024 or both for annual
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You are entitled opportunities to be an active host on the television show Fashionista Now Boarding® host training is on the spot, we allow for full dedicated team to convert your role as business owner into a television host, this portion is invaluable. You will be interviewing guests Behind the Scenes as we like to call it "Behind the Seams" of the Catwalk. Introducing you as an Expert Purveyor.
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Scheduled Video Shoot with our amazing Film Team will be included in this publicist package featuring one or two runway models
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Film Crew may include drop shots, digital and televised film and mobile video by some of the leading fashion photographers and videographers in Southern California ie. Getty photographers, Glamour, Harper's Bazaar or Conde Nast
SEE: Social Media
OC Fashion Week® quintriples in Impressions by tenfold as the guest attendees arrive, and not just any guest, this season guests with 100k - 1 million in followers. Includes a 6-Month Digital Media campaign Sept-March 2023 or March-Sept 2024 or both for annual.
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Your Company announced as 'The Official category / company " of OC Fashion Week®
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Influencers are provided Gift Bags and Product Reviews as an option for branding. Collateral insertions maybe provided for Gift Bag Giveaways
- Placement of Gift Bag Insertions are done One Week in Advance
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Influencer Following for Elite Sponsors range from 50k-150k-500k+ on average 8-10 designated influencers review your products in this social media range.
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Email Blasts with Prominent Banner Add Mobile Open rate is 66% during peak season to 14k Subscribers - 66% Open Rate
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Annual 3-Rotating Banner Ad on OC Fashion Week.com with click through to your Website and Instagram Link Top Banner on Site visitor statistics available during peak season 6 weeks prior to showcase.
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1 Featured Fashion and Beauty Photography Shoot highlighting leading Runway Models and/or Influentials includes 15 Professional Edited Shots and 1 Professional photo shoot featuring you and/or your business products and/or services. Images based on approvals will be used for digital marketing
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PLATINUM LEVEL $20,000.00 - 12 MONTH CAMPAIGN
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Two Seasons of OC Fashion Week (September 2023 through September 2024)
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12 Months of Digital Media Campaigns (Monthly Social Media)
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Crafted Collaborations Reels, Models, Stories, Carousels
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Custom Press Release with Regional Press Release ( Up to 2 Revisions per season) Pre and Post Releases
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plus All of the Above per season of September and March
- Bonus 1 (one passenger) May Attend Fashion Travel Week® this June 3-10th to Barcelona, Cannes, and Florence aboard C elebrity Cruises 2023 for the global premiere of our runway shows. Deadline May 15, 2023.
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RUBY LEVEL
QUARTERLY EDITORIAL FEATURES AS OFFICIAL GLOBAL PRESENTER
FRONT ROW SEATING FOR A-LIST EXCLUSIVE
HOSPITALITY SEATING FOR GUESTS LISTS UP TO 100 A-LIST GUESTS
WE PRODUCE EVENT AT YOUR PLACE OF BUSINESS includes Insurance
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5-STAR LEVEL "THE GLOBAL COMMUNITY BUILDER"
OFFICIAL RED CARPET SPONSOR
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NAMING RIGHTS OCFASHIONWEEK PRESENTED BY YOUR COMPANY NAME
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EXCLUSIVE @OCFASHIONWEEK AS OFFICIAL PRODUCT SPONSOR
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And All of the Above as Official Publicity Sponsor announced as "Presenter" on Official Marketing Collateral on Global Outreach with an Annual Campaign
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Two Seasons of OC Fashion Week®
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12 Months of Digital Media Campaigns (Monthly Social Media)
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Crafted Collaborations Reels, Models, Stories, Carousels
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Custom Press Release with Regional Press Release ( Up to 2 Revisions per season) Pre and Post Releases
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All of the Above plus below features
CATEGORY EXCLUSIVITY
NO OTHER COMPETING COMPANY MAY COME IN In your niche specialty.
NAMING RIGHTS
YOU ARE THE OFFICIAL PRESENTER IN YOUR CATEGORY OR NICHE
FIRST RIGHT OF REFUSAL
YOU HAVE THE FIRST RIGHT TO REFUSE ANY AND/ALL COUNTER OFFERS TO THIS SPONSORSHIP POSITION.
Land
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Media Flower Wall (Reserve must be done no later than July 31st, 2023.) used for guest arrivals, influencers and /or Runway your logo feature)
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Logo on Step and Repeat Wall
Air
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3 Minute Segment in Half-Hour Television Shows (1) premiering all the adventures
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Commercials 400 (four hundred) 30x-second commercial runs per quarter on Bravo, E! And FoodNetwork! Submit your spot for early reserve and/or placement
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Digital Commercial Runs 200 (200 hundred) online 30x- second commercial runs per quarter on Bravo, E! And FootNetwork!
- See
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4 Runway Models one Photoshoot featuring any products filmed
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3 Social Posts per Month
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1 Fashion Photography Shoot per Quarter used for Editorial Press
2 boosted posts plus stories , guides and reels by leading Models & Influencers
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HIGHLIGHTS, REEL & STORIES
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9-Grid Instagram Feature per QUARTER
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RUBY LEVEL: $24K (CART 3) per Season
Become the Official Sponsor at OC Fashion Week®!
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Category Exclusivity
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Naming Rights as the Official Presenter of OC Fashion Week®
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Top Main Billboard of OC Fashion Week®
- Monthly Website Rotating 3-Banner Ad feature with link to your site
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9-Grid Instagram Announcement per Quarter
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Photography photoshoot per Quarter for entire year
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Two Seasons of OC Fashion Week®
- First Right of Refusal during Renewals - no other service in your category may join until your first right of refusal to renew is indicated.
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12 Months of Digital Media Campaigns (Monthly Social Media)
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Crafted Collaborations Reels, Models, Stories, Carousels
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Custom Press Release with Regional Press Release ( Up to 2 Revisions per season) Pre and Post Releases
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Bonus 2 (Passengers )May Attend Fashion Travel Week® this June 3-10th to Barcelona, Cannes, and Florence aboard C elebrity Cruises 2023 for the global premiere of our runway shows deadline May 15, 2023.
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All of the Above plus below features
